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Facial Cleanser Product Catalog (OEM/ODM)

Private Label Facial Cleanser Catalog (Gel, Foam, Cream & Oil Cleanser Options)

Compare private label facial cleanser options by texture and cleansing method—gel, cream-to-foam, foaming pump, oil-to-milk, micellar, and balm. Align finish, mildness, and packaging direction (pump, tube, travel size) before you move to sampling.

Request Samples Chat on WhatsApp Private Label Skincare Manufacturer
Key formats：Foaming pump wash, Oil-to-milk cleanser, Cream-to-foam wash, Gel cleanser, Micellar water, Cleansing balm, Travel size
Procurement Brief Market + channel + packaging direction → faster feasibility check.
2–3 formula routes per SKU Compare mildness / foam / rinse feel / cost drivers quickly.
E-commerce risk support Leakage, drop risk, label durability in shower environments.
Sampling → PP → mass production Clear milestones so procurement can plan launch windows.

Who We Work With (Buyer Types)

Who We Manufacture For
Brand owners & brand teams
private label brand; skincare brand founder; beauty brand owner; DTC skincare founder; emerging brand team
Omnichannel retailers
specialty beauty retailer; mass market buyer; department store buyer; drugstore chain buyer; prestige retailer
DTC & eCommerce operators
skincare DTC brand; subscription box curator; beauty marketplace seller; influencer-led brand; social commerce brand
Marketplace sellers
Amazon beauty seller; Etsy skincare shop; Walmart marketplace vendor; eBay beauty retailer; Shopify skincare store
Retail buyers & chain purchasing
national chain buyer; regional retailer buyer; boutique skincare shop; salon retail buyer; spa product buyer
Professional & service channels
esthetician supply buyer; medspa procurement; dermatology clinic retail; wellness center buyer; hotel amenities supplier

Retail Use Cases & Selling Scenarios

Use Cases (Where Your Customers Use It)
  • Family daily — Morning and evening routine; Household shared cleanser; Teen skincare starter; Family bathroom staple
  • Sensitive & fragrance-free — Gentle sensitive skin care; Post-procedure soothing cleanse; Allergy-prone skin safe; Dermatologist-recommended daily use
  • Active & on-the-go — Gym bag essential; Post-workout refresh; Travel-friendly quick cleanse; Outdoor activity prep
  • Professional & service — Spa facial treatment; Esthetician backbar product; Salon retail bundle; Makeup artist kit
  • Retail & gifting — Holiday gift set; Mother's Day bundle; Self-care subscription box; Premium skincare collection
  • Travel & minis — Airplane carry-on size; Hotel amenities sample; Gym locker mini; Trial size discovery set
  • Seasonal — Summer sweat cleanse; Winter dryness relief; Spring allergy season; Fall detox routine
  • Routine & regimen — Double cleanse step; Pre-mask prep; Post-exfoliation soothe; Nighttime makeup removal
  • Channel-specific — Luxury department store; Natural grocery aisle; Online beauty box; Mass retail value pack

Two Winning Go-to-Market Tracks

This category is easier to buy because there are two clear paths: one is high-frequency repeat purchases to drive volume, and the other is premium-priced differentiation with higher margins.

Track A — high-frequency repeat purchases to drive volume
  • Buyer mindset: Consumers seek reliable daily cleansers that fit into their skincare routine without irritation.
  • Primary channels: Mass retail，Drugstores，Online marketplaces
  • Starter assortment: Gentle Daily Cleanser，Clarifying Cleanser
  • Hero SKUs: Gentle Daily Cleanser with Aloe，Makeup-Removing Cleansing Oil
  • Positioning stack: Gentle on skin，Dermatologist-tested，Suitable for daily use
  • Packaging & sizing: 8 oz pump bottle，16 oz refill pouch，Travel-size 2 oz
  • Price architecture: $8–$12，Value bundles
  • Launch rhythm: Seasonal variants，Limited-edition collaborations
Track B — premium-priced differentiation with higher margins
  • Buyer mindset: Shoppers want advanced formulas that offer a sensorial experience and target specific skin concerns.
  • Primary channels: Specialty beauty retailers，Luxury department stores，DTC e-commerce
  • Starter assortment: Vitamin C Brightening Cleanser，Retinol Renewal Cleansing Mousse
  • Hero SKUs: Collagen Mask-to-Foam Cleanser，Precleanse Oil with Argan
  • Positioning stack: Multi-benefit formulas，Luxury textures，Clinic-inspired actives
  • Packaging & sizing: 5 oz glass bottle，Airless pump dispenser，Gift-ready sets
  • Price architecture: $22–$38，Subscription options
  • Launch rhythm: Bi-annual hero launches，Ingredient-focused editions

Private-label Facial Cleanser customization in various forms, dosages, and types is what Laeyo Company does best.We offer OEM Facial Cleanser products in a broad range of formulations, packaging, and ingredients.Also, we have a strong packaging supply chain to provide the widest range of packaging customized services for your Facial Cleanser.

Shop by Benefit (Lineup Builder for Facial Cleanser)

Many buyers search by shopping motivations and use-cases. Use this shelf to define your line architecture (hero SKU + variants).

Gentle Daily Cleanse
  • Problems — Removes impurities without stripping skin's natural moisture.
  • Actives — Aloe vera, Chamomile extract, Panthenol
  • Sensory — Soft lather, Mild fragrance, Non-drying
  • Selling — Suitable for all skin types; Ideal for morning and night use
Clarifying Deep Cleanse
  • Problems — Targets excess oil and buildup in pores.
  • Actives — Salicylic acid, Tea tree oil, Charcoal
  • Sensory — Refreshing tingle, Lightweight foam, Cooling effect
  • Selling — Great for oily skin; Helps minimize pores
Makeup Removing Cleanser
  • Problems — Effortlessly dissolves long-wear makeup and sunscreen.
  • Actives — Jojoba oil, Vitamin E, Glycerin
  • Sensory — Creamy texture, No residue, Smooth glide
  • Selling — One-step cleansing; Leaves skin soft and hydrated
Brightening Facial Wash
  • Problems — Helps reduce the appearance of dullness and uneven tone.
  • Actives — Vitamin C, Licorice root, Niacinamide
  • Sensory — Light citrus scent, Silky feel, Energizing
  • Selling — Promotes radiant skin; Evens out complexion
Exfoliating Cleanser
  • Problems — Gently removes dead skin cells and smooths texture.
  • Actives — AHA complex, Bamboo powder, Papaya enzyme
  • Sensory — Fine granules, Milky base, Non-irritating
  • Selling — Softens skin; Prepares for better product absorption
Hydrating Cream Cleanser
  • Problems — Cleanses while replenishing moisture for dry skin.
  • Actives — Hyaluronic acid, Shea butter, Squalane
  • Sensory — Rich consistency, Nourishing feel, Subtle vanilla
  • Selling — Calms tightness; Maintains skin barrier

Your Supplier Vetting Checklist (6 Checks) Organized into six evaluation categories so you can compare suppliers section by section.

risk → MOQ/timeline → margin → performance → packaging/listing → supply support.

A) Compliance & risk

Clear first
INCI & claims boundary Prop 65 awareness
  • Can you align formula and labeling for the US market?
  • Does this product require FDA OTC monograph compliance?
  • Are all INCI names listed correctly for US labeling?
  • What Prop 65 substances are screened in raw materials?
  • How do you verify COA data from raw material suppliers?
  • What microbial testing is done on final batches?
  • What is your process for handling product recalls?

B) MOQ & lead time

Packaging-driven
Pilot 1,000–3,000 Samples 3–7 days
  • What’s MOQ with stock bottles/pumps?
  • What is the minimum order quantity for stock facial cleansers?
  • How long does custom formula sampling take?
  • What steps are critical for lead time control?
  • Can we reduce MOQ by combining variants?
  • Are there fast-track options for urgent orders?
  • What buyer inputs speed up production planning?

C) Cost & margin

Landed cost
EXW/FOB Cost drivers
  • What are the key inputs for landed cost modeling and quoting?
  • Which ingredients or processes drive the highest unit cost spikes?
  • How can we reduce costs without compromising product quality?
  • What pricing strategies protect margins across Amazon and DTC?
  • How do payment terms impact cash flow and risk control?

D) Product performance

Sensory
Foam & rinse feel Hard-water
  • How does the cleanser feel during rinse and after drying?
  • How stable is the fragrance during use and storage?
  • How does the cleanser perform in hard water or extreme temperatures?
  • What stability tests are done for heat, cold, and viscosity changes?
  • What key specs like pH and foam should be locked early?

E) Packaging & listing

Amazon-ready
Leak prevention UPC/FNSKU zones
  • How to prevent leaks with pump and closure combinations?
  • Where should barcodes be placed for marketplace compliance?
  • Will labels withstand water, oil, and daily abrasion?
  • What bundle pack formats work best for retail shelves?
  • What are Amazon's prep requirements for bagging and labeling?
  • How to optimize case packs to reduce transit damage?

F) Supply chain service

Multi-SKU
Pilot runs Iteration support
  • How do we plan pilot runs and scale from test sell to volume production?
  • What is the process for formula and packaging change control and versioning?
  • How are multi-SKU planning and reorder coordination managed by SKU?
  • What are the inventory, safety stock, and production slot planning strategies?
  • How is quality incident handling managed including holds and replacements?

RFQ Spec Checklist (Quote Faster, Iterate Less)

If you share the specs below, we can recommend the right base formula routes and component plan — then confirm MOQ and lead time with fewer iterations.

Spec area What buyers typically specify Packaging / component notes Common pitfalls to avoid
Track and channelDTC, Amazon FBA, or retail (e.g., Target, Ulta)Consider packaging durability for shippingNot aligning packaging with channel requirements
Target customer and positioningSkin type (dry, oily, combo) or concern (acne, aging)Match packaging aesthetics to audienceOvergeneralizing target audience
Format and textureGel, foam, cream, or oil-based cleanserPump vs. tube vs. bottle for user experienceChoosing texture without testing on skin
Performance and sensory targetsNon-drying, lather level, rinse-off easePackaging that dispenses right amountOverlooking sensory feedback in testing
Scent or fragrance directionUnscented, natural, or specific fragrance notesEnsure scent stability in packagingStrong scents irritating sensitive skin
Variant strategyDay/night, skin type, or active ingredient focusConsistent branding across variantsToo many variants diluting focus
Ingredients to include / avoidKey actives (e.g., hyaluronic acid) or exclusions (e.g., sulfates)Label space for ingredient listNot checking ingredient compatibility
Packaging components and decorationPump material, cap color, label finish (matte/gloss)MOQ-friendly decoration optionsOvercustomizing before validating demand
Label copy inputs and required warningsBrand voice, key claims, FDA-required warningsSpace for compliance textMissing mandatory warning statements
Quality expectations and acceptance criteriapH range, viscosity, stability over timePackaging that preserves product integrityNot defining clear quality benchmarks

Facial Cleanser MOQ, lead time & feasibility

MOQ is a structure, not a single number. The fastest path is usually stock components + staged launch (1–2 hero SKUs).

Scenario SKUs Packaging Typical MOQ (per SKU) Typical timeline
Pilot launch (fastest) 1–3 Stock components 1,000–3,000 units 4–6 weeks
Amazon-ready 3–6 Stock + light customization 2,000–5,000 units 6–10 weeks
Retail rollout 6+ Custom packaging + full plan 5,000+ units 10–16+ weeks

Lead time milestones: formula sample → fragrance match (optional) → packaging mockup → PP sample → mass production.

Formats & Packaging (E-Commerce & FBA-Ready)

Packaging and transport risk often drive timeline and landed cost. Align format + component direction early to avoid leakage and fulfillment issues.

Core formats
Gel CleanserLightweight gel formula for gentle daily cleansing.
Foam CleanserRich lathering foam to deeply cleanse the skin.
Oil CleanserMelts away makeup and impurities without stripping.
Scrub CleanserExfoliating texture to remove dead skin cells.
E-commerce readiness
Leak Proof Closure DesignPrevents customer returns and negative reviews.
Shock Absorbent PackagingReduces damage during transit and storage.
Scannable Barcode PlacementEnsures smooth Amazon FBA processing.
Residue Free Formula StabilityAvoids product separation and customer complaints.

Common extensions:Gentle Daily Cleansers，Clarifying Cleansers，Makeup-Removing Cleansers，Oil-Based Cleansers，Foam Cleansers，Travel Size，Sensitive Skin，Exfoliating Cleansers(Confirm feasibility with your channel requirements.)

Facial Cleanser Sample SKUs

As a private-label Facial Cleanser manufacturer, Laeyo has a team of experienced and certified engineers, designers, sales consultants, and a production team who have been engaged in the research and development of different body care products. We also have the ability and equipment to conduct advanced testing, production, and packaging. After all, our goal is to make your ideas a reality.

Retinol facial cleansing mousse

Retinol facial cleansing mousse

Encapsulated retinol + amino acid cloud mousse for deep pore cleansing and night repair activation
Formula Adjustments：
Actives, fragrance-free or targeted variants
Packaging Formats：
Bottle shapes, pump types, capacities
Label & Artwork：
Custom design aligned with brand identity
Fragrance Options：
Natural or synthetic, including fragrance-free
Foam Density：
Adjustable to preferred consumer texture
Ingredient Highlight：
Focus on preferred actives for marketing
Bulk Packaging：
As needed for refill or professional use
check the details Get RFQ
COLLAGEN MASK TO FOAM CLEANSER

COLLAGEN MASK TO FOAM CLEANSER

A transformative mask-to-foam cleanser combining collagen care with amino acid cleansing.
Formula adjustment：
Active ingredient ratios and sensory texture customization available upon request.
Fragrance and color：
Fragrance-free or lightly scented options can be supported.
Packaging design：
Custom bottle shape and material options for brand differentiation.
Label & artwork：
Branding design and printing available per client design guidelines.
Volume & dosage：
Standard volumes like 60ml, 100ml, or custom sizes supported.
Testing support：
Stability and compatibility tests can be conducted as needed.
check the details Get RFQ
Vitamin C Facial Cleanser

Vitamin C Facial Cleanser

Advanced 'Triple Vitamin C Stabilization System' cleanser for bright, antioxidant facial care
Formula Adjustment：
Active ingredient ratio, fragrance, and surfactant base can be tuned.
Fragrance Options：
Fragrance-free or light citrus profiles available as needed.
Color and Texture：
Clear to milky varieties possible upon request.
Packaging Design：
Bottle and tube types, material finishes optional.
Label & Artwork：
Custom brand logo, multilingual artwork supported.
Marketing Claim Support：
Product claim alignment and documentation guidance available.
Testing Service：
Safety and stability tests can be arranged if needed.
check the details Get RFQ
Deep Cleansing Oil

Deep Cleansing Oil

Deep Cleansing Oil with Argan Oil for daily makeup removal and blackhead care
Formula Adjustment：
Active ingredients and concentrations can be modified
Fragrance Options：
Fragrance-free or custom scents available
Packaging Design：
Bottle type, size, and material selection
Label & Artwork：
Custom branding and design support
Color of Product：
Adjustable to match brand aesthetics
Viscosity & Texture：
Tailored for desired skin feel
Bulk Size Options：
From retail to professional sizes
Testing Support：
Third-party testing coordination upon request
check the details Get RFQ
precleanse oil cleanser

precleanse oil cleanser

Gentle purifying oil cleanser for daily removal of makeup and impurities.
Formula adaptation：
Support for different cleansing strength or oil types.
Active ingredients：
Custom inclusion such as botanical extracts, vitamins, or hydrators.
Fragrance：
Choice of fragrance-free or customized natural scents.
Packaging design：
Bottle size, nozzle type, and material selection available.
Label & branding：
Professional design assistance for OEM/ODM partners.
Packaging finish：
Options for matte, glossy, frosted, or transparent bottles.
check the details Get RFQ
Facial Scrub

Facial Scrub

Deep-cleansing brightening scrub with sea kelp and French green clay — gentle exfoliation for all skin types.
Formula Adjustment：
Active ingredient ratio and texture tuning according to brand positioning.
Fragrance Profile：
Fragrance-free or natural aroma options available upon request.
Packaging Design：
Bottle, tube, or jar options supporting private label aesthetics.
Label & Artwork：
Custom artwork and multilingual layout support.
Sample Development：
Sample production typically within 3–7 days based on formula complexity.
Testing Support：
Stability and compatibility testing can be arranged as needed.
check the details Get RFQ
Turmeric Facial Cleanser

Turmeric Facial Cleanser

Natural turmeric facial cleanser for brightening and clarifying skin.
Formula Adjustment：
Active ingredients and concentration levels can be customized per brand concept.
Fragrance & Color：
Fragrance-free or natural essential oils can be added upon request.
Texture & Viscosity：
Can be designed for gel, cream, or liquid format based on desired sensorial feel.
Packaging Design：
Bottle shape, material and label layout design support available.
Logo & Branding：
Custom logo printing and decorative branding elements supported.
Testing & Documentation：
Compliance testing and formulation certificates available upon request.
check the details Get RFQ
hydrating gel facial cleanser

hydrating gel facial cleanser

Gentle, hydrating gel cleanser with hyaluronic acid for daily use
Formula Adjustments：
Active ingredients and concentrations can be modified as needed.
Fragrance Options：
Fragrance-free or custom scent profiles available upon request.
Packaging Formats：
Bottle sizes, pump types, and materials can be customized.
Label Design：
Custom branding and artwork support.
Color Variations：
Gel color can be adjusted to match brand aesthetics.
Viscosity Control：
Texture and thickness can be tailored.
check the details Get RFQ

Skincare Sourcing Guides

Each guide answers one question procurement teams typically validate before issuing an RFQ. Use them as quick checklists to scope requirements, compare suppliers consistently, and avoid rework that slows quotes and timelines.

Get Samples in 4 Simple Steps

Faster sampling if you share market + track + format + packaging direction. Most projects iterate 1–2 rounds before final approval.

  1. Contact Us: Just contact us, and one of our team members will reach out to you offline. We’ll go over your MOQ (minimum order quantity), requirements, budget, and other details to confirm whether you qualify for a free sample.
  2. Share Requirements: formula routes + packaging plan + MOQ feasibility.
  3. Pay fee for sample & shipping: To ensure the best service and product quality, we charge a sample fee. This fee will be fully credited back to your order once you place a formal purchase order. Pricing varies based on the item, quantity, and shipping destination.
  4. Wait/Receive/Try: We’ll ship your samples within 72 hours, and delivery typically takes 5–10 business days. After you receive and test the samples, we’ll follow up to gather your feedback and discuss next steps.
Best practicePick 3–5 sample SKUs from the catalog + select your packaging direction.
What we returnSampling plan + compatibility notes + document checklist (as needed).
RFQ acceleratorsChannel (Amazon/FBA vs retail) + packaging constraints.
Risk flagsFoaming heads, custom pumps, and carton requirements drive lead time.
Browse Catalog

RFQ checklist (copy/paste)

Copy this list into your message. Or use the RFQ modal to generate an email draft automatically.

1、Target market：US / EU / UK / other
2、Track：Family bulk / Fine-fragrance premium
3、Formula direction：Choose from the 8-menu
4、Benefits positioning：Moisturizing / Sensitive / Fresh / Clarifying / etc.
5、Format：Gel / Creamy / Foam / Refill
6、Packaging：Bottle type + pump/foaming head + size(s)
7、Fragrance policy：Fragrance-free / low-odor / signature scent
MOQ targetEstimated units per SKU
Launch timelineDesired ship window / launch date
ChannelDTC / Amazon/FBA / retail / hospitality
Documents neededSDS/MSDS, COA, stability plan, micro plan (as required)
NotesReference products, packaging constraints, scent direction likes/dislikes
Email our team Chat on WhatsApp

What you get back (within 8h): feasible formula routes + packaging notes + MOQ drivers + sampling plan + lead time range.

Skincare OEM/ODM FAQs

Concise, procurement-oriented answers. Expand items on mobile for a cleaner reading experience.

What is the UK compliance-ready document pack for private label skincare shipments?

The UK compliance-ready document pack for private label skincare shipments includes the Cosmetic Product Safety Report (CPSR), Product Information File (PIF), and compliant labeling. We at LAEYO Labs assist in preparing these documents based on your formulation and packaging to support UK market entry.

How do you formulate a hydrating toner that avoids stickiness and residue?

We formulate hydrating toners with lightweight humectants like hyaluronic acid and optimized viscosity to prevent stickiness, ensuring quick absorption and no residue. Our process includes stability testing and support for UK compliance documentation.

How do you formulate a gentle cleanser that still removes sunscreen and makeup for UK buyers?

For UK buyers, we formulate a 'dual-action' gentle cleanser using a high-purity Alkyl Polyglucoside (APG) surfactant base combined with water-soluble oils like PEG-7 Glyceryl Cocoate to effectively lift sunscreen and makeup without stripping skin. This approach meets UK/EU cosmetic regulation standards for safety and claim substantiation.

What restricted ingredients should UK buyers avoid under UK cosmetics rules?

UK cosmetics rules restrict ingredients like parabens, phthalates, and certain preservatives. We help formulate compliant products by providing testing support and documentation such as INCI lists and safety assessments.

What is IFRA compliance, and when do UK skincare buyers need IFRA documents?

Unable to answer due to missing data; please provide specific information or consult official sources for IFRA compliance details.

How do you set shelf life and PAO for skincare sold in the UK?

We set shelf life and PAO based on stability testing compliant with UK TPD regulations. Our factory manages accredited testing and provides documentation support for market entry, without guaranteeing approval.

What claims are risky for skincare in the UK, and how do we avoid medical claims?

In the UK, risky skincare claims include those implying medical effects like 'treats' or 'cures' diseases. Avoid by using cosmetic-only claims such as 'hydrates' or 'refreshes,' backed by safety assessments and proper labeling to comply with UK regulations.

What is the difference between expiry date and PAO for UK skincare labels?

Expiry date is the final use-by date for unopened products, and PAO (Period After Opening) shows safe use duration after opening. UK regulations mandate both on skincare labels for consumer safety.

What QA checkpoints should UK buyers audit for skincare during manufacturing and filling?

UK buyers should audit raw material verification, in-process controls like viscosity and pH, filling accuracy, and final testing for CPSR and GMP compliance. We provide full documentation and testing support.

What are the most common reasons skincare products fail UK stability tests?

Skincare products often fail UK stability tests due to formulation instability, packaging leaks, or inadequate testing protocols. We support clients with comprehensive testing and documentation to address these issues.

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