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Face Serum Product Catalog (OEM/ODM)

Private Label Face Serum Catalog (Textures, Actives & Packaging Options)

Compare private label face serum options by texture (water, gel, oil) and active strategy (hydration, brightening, anti-aging, barrier support). Align finish, absorption, and packaging direction (dropper/pump/airless) before sampling.

Procurement Brief Market + channel + packaging direction → faster feasibility check.
2–3 formula routes per SKU Compare mildness / foam / rinse feel / cost drivers quickly.
E-commerce risk support Leakage, drop risk, label durability in shower environments.
Sampling → PP → mass production Clear milestones so procurement can plan launch windows.

Who We Work With (Buyer Types)

Who We Manufacture For
Brand owners & brand teams
private label brand; skincare brand founder; DTC skincare brand; prestige beauty brand; acne-focused brand
Omnichannel retailers
specialty skincare retailer; mass beauty buyer; derm office retail; esthetician retail; medspa retail
DTC & eCommerce operators
skincare DTC founder; teen skincare brand; mature audience DTC; beauty box curator; wellness eCommerce brand
Marketplace sellers
Amazon skincare seller; Etsy handmade skincare; Walmart beauty vendor; eBay skincare reseller; Shopify indie brand
Retail buyers & chain purchasing
drugstore beauty buyer; salon professional supply; spa chain procurement; hotel amenities buyer; gym wellness retail
Professional & service channels
esthetician supply buyer; dermatology clinic retail; medspa operator; beauty school supplier; cosmetic surgery center

Retail Use Cases & Selling Scenarios

Use Cases (Where Your Customers Use It)
  • Family daily — Morning hydration boost; Evening repair treatment; Teen skincare starter; Multi-user household
  • Sensitive & fragrance-free — Gentle formula for reactive skin; Post-procedure soothing care; Allergy-friendly option; No-fragrance sensitive line
  • Active & on-the-go — Gym bag quick refresh; Post-workout skin recovery; Travel-friendly application; Outdoor activity protection
  • Professional & service — Spa facial add-on; Esthetician treatment prep; Salon retail upsell; Backbar professional use
  • Retail & gifting — Holiday limited edition; Mother’s Day gift set; Birthday self-care bundle; Premium boxed serum
  • Travel & minis — Airplane carry-on size; Weekend getaway kit; Sample discovery set; Purse-friendly mini
  • Seasonal — Summer hydration rescue; Winter dryness defense; Spring renewal formula; Fall transition care
  • Routine & regimen — AM PM duo pack; Layering with moisturizer; Nighttime repair step; Makeup prep base
  • Channel-specific — Subscription box exclusive; Dermatologist office pick; Beauty retailer bestseller; Online shop hero product

Two Winning Go-to-Market Tracks

This category is easier to buy because there are two clear paths: one is high-frequency repeat purchases to drive volume, and the other is premium-priced differentiation with higher margins.

Track A — high-frequency repeat purchases to drive volume
  • Buyer mindset: Consumers seek affordable, reliable serums for daily skincare routines with visible hydration and glow.
  • Primary channels: Amazon,Target,Walmart
  • Starter assortment: Hyaluronic Acid Serum,Vitamin C Brightening Serum
  • Hero SKUs: Daily Hydration Serum Duo,Glow Boost Vitamin C Serum
  • Positioning stack: Fast-absorbing,Non-greasy,Dermatologist-tested
  • Packaging & sizing: 1 oz dropper bottle,2 oz value size,Travel-friendly 0.5 oz
  • Price architecture: $12–$18,Subscribe & save 15%
  • Launch rhythm: Quarterly new variants,Seasonal bundle promotions
Track B — premium-priced differentiation with higher margins
  • Buyer mindset: Shoppers want clinical-grade actives with luxury textures and targeted results, backed by science.
  • Primary channels: Sephora,Ulta,Dermstore
  • Starter assortment: Retinol Night Serum,Niacinamide Barrier Repair Serum
  • Hero SKUs: Platinum Anti-Aging Serum,CBD Soothing Elixir
  • Positioning stack: Patent-pending complex,Vegan collagen boost,Cold-processed stability
  • Packaging & sizing: 1.7 oz glass bottle,Gold-plated dropper,Gift-ready box set
  • Price architecture: $48–$85,Loyalty program exclusives
  • Launch rhythm: Bi-annual hero launches,Limited-edition collaborations

Private-label Face Serum customization in various forms, dosages, and types is what Laeyo Company does best.We offer OEM Face Serum products in a broad range of formulations, packaging, and ingredients.Also, we have a strong packaging supply chain to provide the widest range of packaging customized services for your Face Serum.

Shop by Benefit (Lineup Builder for Face Serum)

Many buyers search by shopping motivations and use-cases. Use this shelf to define your line architecture (hero SKU + variants).

Hydrating Boost Serum
  • Problems — Dull, dehydrated skin lacks radiance and plumpness.
  • Actives — hyaluronic acid, sodium PCA, glycerin, panthenol
  • Sensory — lightweight gel, quick absorption, non-sticky finish
  • Selling — boosts moisture retention; smooths fine lines; enhances glow
Brightening Vitamin C Serum
  • Problems — Uneven tone and dark spots reduce clarity.
  • Actives — vitamin C, niacinamide, licorice root, alpha arbutin
  • Sensory — watery texture, fresh citrus scent, non-greasy
  • Selling — fades discoloration; evens skin tone; protects from oxidation
Anti-Aging Retinol Serum
  • Problems — Fine lines and loss of elasticity become visible.
  • Actives — retinol, peptides, bakuchiol, squalane
  • Sensory — silky emulsion, mild herbal note, non-irritating
Calming Niacinamide Serum
  • Problems — Redness and sensitivity disrupt skin balance.
  • Actives — niacinamide, centella asiatica, allantoin, zinc
  • Sensory — cooling liquid, fragrance-free, fast-drying
Clarifying Salicylic Serum
  • Problems — Congestion and excess oil lead to breakouts.
  • Actives — salicylic acid, tea tree, witch hazel, zinc
  • Sensory — matte finish, herbal aroma, tingling effect
Antioxidant Defense Serum
  • Problems — Environmental stress accelerates visible damage.
  • Actives — ferulic acid, green tea, resveratrol, vitamin E
  • Sensory — velvety lotion, earthy undertone, cushiony feel

Your Supplier Vetting Checklist (6 Checks) Organized into six evaluation categories so you can compare suppliers section by section.

risk → MOQ/timeline → margin → performance → packaging/listing → supply support.

A) Compliance & risk

Clear first
INCI & claims boundary Prop 65 awareness
  • Can you align formula and labeling for the US market?
  • Does the formula comply with FDA OTC monograph requirements?
  • Are all INCI names properly listed and FDA-approved?
  • Is the product screened for California Prop 65 contaminants?
  • Will you provide a COA and SDS for each batch?
  • What QA/QC tests are performed for microbial safety?
  • Do you have a documented CAPA process for recalls?

B) MOQ & lead time

Packaging-driven
Pilot 1,000–3,000 Samples 3–7 days
  • What’s MOQ with stock bottles/pumps?
  • What is the minimum order quantity for stock face serums?
  • How long does custom face serum sampling take?
  • What are the critical path steps affecting lead time?
  • Can I combine variants to reduce MOQ for face serums?
  • Are there fast-track options for urgent face serum orders?
  • What information do you need early to speed up face serum production?

C) Cost & margin

Landed cost
EXW/FOB Cost drivers
  • What are the key inputs for landed cost modeling and quoting?
  • What are the main cost drivers that increase unit price?
  • How can we reduce costs without compromising quality?
  • How should we price across Amazon, DTC, and retail channels?
  • What payment terms help manage cash flow and risk?

D) Product performance

Sensory
Foam & rinse feel Hard-water
  • How does the serum feel during and after application?
  • How noticeable is the fragrance during use?
  • How does the serum perform under different humidity conditions?
  • What stability tests are conducted for the serum formula?
  • What are the key viscosity and pH specs to lock early?

E) Packaging & listing

Amazon-ready
Leak prevention UPC/FNSKU zones
  • How to prevent leaks with serum pump and closure matching?
  • Where to place barcodes for Amazon and Walmart compliance?
  • Will labels withstand water and oil exposure during use?
  • What bundle pack formats work best for retail shelves?
  • How to prep serum packaging for Amazon FBA?
  • What are the shipping constraints for serum case packs?

F) Supply chain service

Multi-SKU
Pilot runs Iteration support
  • How to plan pilot runs and scale production from test to volume?
  • How are formula and packaging changes controlled and versioned?
  • What is the process for multi-SKU planning and reorder coordination?
  • How do you manage inventory and safety stock for production continuity?
  • What is the workflow for handling quality incidents and replacements?

RFQ Spec Checklist (Quote Faster, Iterate Less)

If you share the specs below, we can recommend the right base formula routes and component plan — then confirm MOQ and lead time with fewer iterations.

Spec area What buyers typically specify Packaging / component notes Common pitfalls to avoid
Track and channelDTC, Amazon FBA, or retail (Sephora/Ulta)Ensure packaging meets drop test requirements for AmazonNot specifying channel can lead to wrong packaging specs
Target customer and positioningAge group, skin concern (anti-aging, brightening)Match packaging aesthetics to target demographicVague positioning leads to mismatched formula/packaging
Format and textureSerum viscosity (lightweight, gel-like, oil-based)Dropper vs. pump compatibilityNot testing texture with packaging can cause dispensing issues
Performance and sensory targetsAbsorption speed, non-sticky finishEnsure no interaction between formula and packaging materialsOverlooking sensory tests leads to negative reviews
Scent or fragrance directionUnscented, natural essence, or specific fragrance notesFragrance stability in chosen packagingFragrance fading in transparent bottles
Variant strategyDay/night versions, different actives (vitamin C vs. retinol)Color-coding or labeling differentiationToo many variants increase MOQ and complexity
Ingredients to include / avoidKey actives (hyaluronic acid, niacinamide), vegan/cruelty-freeIngredient compatibility with packaging materialsNot checking ingredient stability with packaging
Packaging components and decorationDropper bottle type, cap color, label finish (matte/gloss)Child-resistant caps for retail, barcode placementLast-minute decoration changes delay production
Label copy inputs and required warningsBrand name, key claims, ingredient listLegal disclaimer space allocationIncorrect warning language causes compliance rejects
Quality expectations and acceptance criteriaNo separation, pH range, microbial limitsPackaging leak tests, batch consistencyUndefined acceptance criteria lead to disputes

Face Serum MOQ, lead time & feasibility

MOQ is a structure, not a single number. The fastest path is usually stock components + staged launch (1–2 hero SKUs).

Scenario SKUs Packaging Typical MOQ (per SKU) Typical timeline
Pilot launch (fastest) 1–3 Stock components 1,000–3,000 units 4–6 weeks
Amazon-ready 3–6 Stock + light customization 2,000–5,000 units 6–10 weeks
Retail rollout 6+ Custom packaging + full plan 5,000+ units 10–16+ weeks

Lead time milestones: formula sample → fragrance match (optional) → packaging mockup → PP sample → mass production.

Formats & Packaging (E-Commerce & FBA-Ready)

Packaging and transport risk often drive timeline and landed cost. Align format + component direction early to avoid leakage and fulfillment issues.

Core formats
Gel SerumLightweight gel texture for fast absorption.
Oil SerumNourishing oil-based formula for deep hydration.
Water SerumRefreshing water-like consistency for layering.
Cream SerumRich cream-serum hybrid for intense moisture.
E-commerce readiness
Leak Proof PackagingPrevent returns from damaged shipments.
Barcode ScanabilityEnsure smooth warehouse and retail operations.
Transit ProtectionMinimize damage during shipping and handling.
Residue Risk ControlAvoid customer complaints about product quality.

Common extensions:Vitamin C Brightening,Hyaluronic Acid Hydration,Retinol Anti-Aging,Niacinamide Blemish Control,Lightweight Gel Texture,Night Repair,Travel Size,Sensitive Skin Formula(Confirm feasibility with your channel requirements.)

Face Serum Sample SKUs

As a private-label Face Serum manufacturer, Laeyo has a team of experienced and certified engineers, designers, sales consultants, and a production team who have been engaged in the research and development of different body care products. We also have the ability and equipment to conduct advanced testing, production, and packaging. After all, our goal is to make your ideas a reality.

Double Rose Time Revitalizing Essence Oil

Double Rose Time Revitalizing Essence Oil

Premium botanical essence oil blending double rose extracts for revitalized, radiant skin.
Formula Adjustment:
Active ingredients and concentrations tailored to brand positioning.
Fragrance Profile:
Choice of natural scents or fragrance-free options.
Packaging Design:
Custom bottle shapes, materials, and artwork.
Capacity Options:
Various fill volumes available.
Label & Printing:
Custom labels, printing finishes, and branding elements.
Outer Box Design:
Creative carton design to match brand identity.
Salicylic acid face serum

Salicylic acid face serum

Gentle pore-level cleansing with sustained-release salicylic acid technology
Active Ingredient Level:
Adjust salicylic acid concentration as needed
Additional Actives:
Add complementary ingredients like niacinamide or plant extracts
Fragrance Options:
Fragrance-free or custom scent upon request
Color Options:
Natural or tinted formulations
Packaging Type:
Bottle, pump, or dropper formats
Label & Artwork:
Custom design aligned with brand identity
Batch Size:
Small or large production runs
Testing Protocols:
Custom testing plans available
Fullerene placenta Extract Anti-Wrinkle Essence

Fullerene placenta Extract Anti-Wrinkle Essence

Youthful radiance and firming care powered by fullerene and placenta extract
Formula Composition:
Active ingredients ratio adjustable as needed.
Fragrance Option:
Fragrance-free or light scent support upon request.
Packaging Design:
Logo printing and visual design assistance provided.
Volume & Bottle Type:
Available in 7ml–50ml sizes with glass or PET bottles.
Testing and Safety:
Efficacy test and product safety verification support.
Product Labeling:
Multilingual label design based on target market.
ANTI-AGING ESSENCE

ANTI-AGING ESSENCE

Peptide & Collagen Rejuvenating Serum for Firm, Youthful Skin
Formula Adjustment:
Add active ingredients such as niacinamide, peptides, or botanical extracts upon request.
Fragrance Options:
Unscented or natural aroma customization available.
Packaging Volume:
Standard 30ml bottles or customized size per brand requirements.
Label & Logo Design:
Full branding support from graphic design to printing.
Texture Optimization:
Modify serum viscosity or absorption characteristics as needed.
Testing Support:
Stability and efficacy testing services available on demand.
SERUM

SERUM

Hydrating and Brightening Serum—OEM/ODM Private Label Manufacturing
Formula Customization:
Ingredient ratios, actives, and concentrations adjustable per brand positioning.
Packaging Design:
Custom bottle shapes, materials, and outer boxes available upon request.
Label & Branding:
Graphic design and logo printing support to meet private label needs.
Tests & Certification:
Product testing and registration support available according to market requirements.
Volume Options:
Standard 30g or customized sizes as needed.
Fragrance & Color Control:
Can produce fragrance-free or tinted variants as required.
ASTAXANTHIN WHITENNING SERUM

ASTAXANTHIN WHITENNING SERUM

Antioxidant-rich ASTAXANTHIN Whitening Serum for radiant, even-toned skin
Formula Adjustment:
Active ingredients and concentrations can be tailored
Fragrance Options:
Fragrance-free or custom scent available
Packaging Design:
Custom bottles, droppers, and labeling
Volume Variations:
Different net content sizes upon request
Branding:
Private label and logo printing
Claims & Positioning:
Marketing claims aligned with target market
Color & Texture:
Adjustable serum color and viscosity
24K Gold Serum

24K Gold Serum

Luxurious 24K Gold Anti-Aging Serum for Brightening, Firmness, and Deep Hydration
Formula Base:
24K Gold, Vitamin C, Hyaluronic Acid; alternative actives available upon request.
Texture & Feel:
Light, fast-absorbing essence consistency preferred; adjustable viscosity options.
Fragrance:
Can be fragrance-free or customized aroma as needed.
Packaging Design:
Bottle type, labeling, and outer box customization supported.
Branding:
Logo, color scheme, and marketing concept integration available.
Compliance Support:
Product testing and documentation guidance for regulatory filing.
Astaxanthin Whitenning Serum

Astaxanthin Whitenning Serum

OEM & ODM Astaxanthin Whitening Serum — Brightening and Anti-aging Solution
Formula Adjustment:
Customize active ingredients or concentration levels as needed.
Fragrance Option:
Fragrance-free or natural scents available upon request.
Color & Texture:
Transparency, viscosity, and skin feel tailored to brand positioning.
Packaging Design:
Support for bottle, capsule, and box design with private logo printing.
Regulatory Filing:
Product testing and CFDA filing assistance provided.
Marketing Support:
Provide visual and technical data sheet for formulation selling points.

Skincare Sourcing Guides

Each guide answers one question procurement teams typically validate before issuing an RFQ. Use them as quick checklists to scope requirements, compare suppliers consistently, and avoid rework that slows quotes and timelines.

Get Samples in 4 Simple Steps

Faster sampling if you share market + track + format + packaging direction. Most projects iterate 1–2 rounds before final approval.

  1. Contact Us: Just contact us, and one of our team members will reach out to you offline. We’ll go over your MOQ (minimum order quantity), requirements, budget, and other details to confirm whether you qualify for a free sample.
  2. Share Requirements: formula routes + packaging plan + MOQ feasibility.
  3. Pay fee for sample & shipping: To ensure the best service and product quality, we charge a sample fee. This fee will be fully credited back to your order once you place a formal purchase order. Pricing varies based on the item, quantity, and shipping destination.
  4. Wait/Receive/Try: We’ll ship your samples within 72 hours, and delivery typically takes 5–10 business days. After you receive and test the samples, we’ll follow up to gather your feedback and discuss next steps.
Best practicePick 3–5 sample SKUs from the catalog + select your packaging direction.
What we returnSampling plan + compatibility notes + document checklist (as needed).
RFQ acceleratorsChannel (Amazon/FBA vs retail) + packaging constraints.
Risk flagsFoaming heads, custom pumps, and carton requirements drive lead time.
Browse Catalog

RFQ checklist (copy/paste)

Copy this list into your message. Or use the RFQ modal to generate an email draft automatically.

1、Target market:US / EU / UK / other
2、Track:Family bulk / Fine-fragrance premium
3、Formula direction:Choose from the 8-menu
4、Benefits positioning:Moisturizing / Sensitive / Fresh / Clarifying / etc.
5、Format:Gel / Creamy / Foam / Refill
6、Packaging:Bottle type + pump/foaming head + size(s)
7、Fragrance policy:Fragrance-free / low-odor / signature scent
MOQ targetEstimated units per SKU
Launch timelineDesired ship window / launch date
ChannelDTC / Amazon/FBA / retail / hospitality
Documents neededSDS/MSDS, COA, stability plan, micro plan (as required)
NotesReference products, packaging constraints, scent direction likes/dislikes
Email our team Chat on WhatsApp

What you get back (within 8h): feasible formula routes + packaging notes + MOQ drivers + sampling plan + lead time range.

Skincare OEM/ODM FAQs

Concise, procurement-oriented answers. Expand items on mobile for a cleaner reading experience.

What QA checkpoints should UK buyers audit for skincare during manufacturing and filling?

UK buyers should audit raw material verification, in-process controls like viscosity and pH, filling accuracy, and final testing for CPSR and GMP compliance. We provide full documentation and testing support.

What are the most common reasons skincare products fail UK stability tests?

Skincare products often fail UK stability tests due to formulation instability, packaging leaks, or inadequate testing protocols. We support clients with comprehensive testing and documentation to address these issues.

What is fragrance-free vs unscented for UK skincare labels, and what wording is safest?

I cannot provide a specific answer as the section is empty. Please consult UK cosmetics regulations or provide detailed project specs for accurate guidance on labeling and compliance.

How do you prevent label peeling and ink smudging in bathroom humidity and UK logistics?

We use humidity-resistant label materials like synthetic paper and durable UV-cured inks, combined with pre-shipment testing to prevent peeling and smudging in UK conditions.

What allergen labeling is required in the UK for fragrance in skincare products?

UK skincare must label 26 specific fragrance allergens if concentrations exceed 0.001% for rinse-off or 0.01% for leave-on products. We support compliance through testing and documentation, without guaranteeing approval.

What label materials and adhesives work best for premium skincare packaging in the UK?

For premium UK skincare, use pressure-sensitive, waterproof materials like clear BOPP or white PP with permanent acrylic adhesives. This ensures durability, prevents ink migration, and supports full UK compliance, including UKCA marking and ingredient declarations. We advise on the best combination for your specific packaging shape.

How do you prevent label rub-off and smudging for skincare bottles during U.S. shipping and storage?

We use premium label materials with UV-cured inks and protective varnishes, plus rigorous testing to prevent rub-off during US shipping and storage.

What QA checkpoints should I audit for skincare contract manufacturing (incoming, in-process, finished goods)?

Audit incoming raw materials, in-process viscosity checks, and finished goods microbial testing for skincare manufacturing compliance.

How many sample rounds are normal for a niacinamide or peptide serum before mass production?

Typically 2-3 rounds for niacinamide/peptide serum, with 3-4 weeks per round including stability testing.

What’s the best way to brief a factory for “sensitive skin” skincare without overpromising claims?

Focus on formulation parameters rather than claims. Share ingredient preferences and testing requirements for documentation support.

Start Your Face Serum Business Today!

Share target market + channel + track + format + packaging direction. We are here for all your business needs and questions.

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