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Baby Lotion Product Catalog (OEM/ODM)

Private Label Baby Lotion Catalog (Gentle, Barrier-Support & Fragrance-Free Options)

Compare private label baby lotion options by skin-feel and positioning—daily moisture, barrier support, and sensitive-skin routes. Align fragrance-free choice, absorption (light vs rich), and packaging direction (pump, squeeze tube, travel size) before sampling.

Procurement Brief Market + channel + packaging direction → faster feasibility check.
2–3 formula routes per SKU Compare mildness / foam / rinse feel / cost drivers quickly.
E-commerce risk support Leakage, drop risk, label durability in shower environments.
Sampling → PP → mass production Clear milestones so procurement can plan launch windows.

Who We Work With (Buyer Types)

Who We Manufacture For
Brand owners & brand teams
private label brand; baby care brand; maternity boutique buyer; baby registry brand; pediatric office retail
Omnichannel retailers
baby specialty retailer; mass market buyer; value club buyer; drugstore chain buyer; department store buyer
DTC & eCommerce operators
baby DTC brand; subscription box curator; Amazon private label seller; Shopify baby brand; influencer-led brand
Marketplace sellers
Etsy baby seller; Walmart marketplace seller; eBay baby retailer; Target Plus vendor; Wayfair baby supplier
Retail buyers & chain purchasing
baby boutique buyer; grocery chain buyer; pharmacy procurement; big box store buyer; convenience store buyer
Professional & service channels
daycare procurement; pediatric clinic buyer; baby spa operator; hospital gift shop; birthing center retail

Retail Use Cases & Selling Scenarios

Use Cases (Where Your Customers Use It)
  • Family daily — Baby daily moisturizing routine; Post-bath hydration; Diaper change soothing; Nursery bedtime care
  • Sensitive & fragrance-free — Eczema-prone baby care; Allergy-friendly households; Pediatrician-recommended gentle; Hypoallergenic baby skincare
  • Active & on-the-go — Travel diaper bag essential; Park day skin protection; Quick dry baby lotion; On-the-spot soothing
  • Professional & service — Daycare center supplies; Pediatric clinic samples; Baby spa treatments; New parent welcome kits
  • Retail & gifting — Baby shower registry must-have; New mom gift sets; Grandparent care packages; Baby skincare starter kits
  • Travel & minis — Mini diaper bag bottles; Weekend getaway sizes; Sample trial packs; Stroller caddy minis
  • Seasonal — Winter dryness relief; Summer lightweight protection; Holiday gift editions; Spring allergy season care
  • Routine & regimen — Morning after bath; Nighttime calming routine; Post-swim skin care; Pre-nap moisturizing
  • Channel-specific — Boutique baby stores; Online subscription boxes; Hospital maternity packs; Organic market exclusives

Two Winning Go-to-Market Tracks

This category is easier to buy because there are two clear paths: one is high-frequency repeat purchases to drive volume, and the other is premium-priced differentiation with higher margins.

Track A — high-frequency repeat purchases to drive volume
  • Buyer mindset: Parents seeking affordable, everyday baby lotions for daily use with gentle, trusted formulas.
  • Primary channels: Mass retail,Online marketplaces,Pediatric clinics
  • Starter assortment: Fragrance-free daily lotion,Lightweight moisturizing lotion
  • Hero SKUs: Baby Daily Hydration Lotion,Gentle Baby Moisturizer
  • Positioning stack: Pediatrician-tested,Hypoallergenic,Dermatologist-recommended
  • Packaging & sizing: 8 oz pump bottle,16 oz refill pouch,Travel-size tube
  • Price architecture: Budget-friendly bulk options,Mid-range family sizes
  • Launch rhythm: Seasonal variants (e.g., winter protection),Limited-edition collaborations
Track B — premium-priced differentiation with higher margins
  • Buyer mindset: Eco-conscious parents looking for premium, giftable baby care with clean ingredients and sustainable packaging.
  • Primary channels: Specialty baby stores,Boutique online retailers,Subscription boxes
  • Starter assortment: Organic baby lotion set,Plant-based moisturizing cream
  • Hero SKUs: Luxury Baby Botanical Lotion,Eco-Friendly Baby Moisture Balm
  • Positioning stack: 100% natural ingredients,Eco-certified packaging,Vegan & cruelty-free
  • Packaging & sizing: Glass pump bottle,Recyclable tube,Gift-ready box set
  • Price architecture: Premium single units,Luxury gift sets
  • Launch rhythm: Limited seasonal scents,Collaborations with baby influencers

Private-label Baby Lotion customization in various forms, dosages, and types is what Laeyo Company does best.We offer OEM Baby Lotion products in a broad range of formulations, packaging, and ingredients.Also, we have a strong packaging supply chain to provide the widest range of packaging customized services for your Baby Lotion.

Shop by Benefit (Lineup Builder for Baby Lotion)

Many buyers search by shopping motivations and use-cases. Use this shelf to define your line architecture (hero SKU + variants).

Gentle Moisture Boost
  • Problems — Helps soothe and hydrate delicate baby skin.
  • Actives — Aloe vera, chamomile extract, vitamin E
  • Sensory — Lightweight, non-greasy, fast-absorbing
  • Selling — Safe for daily use; gentle formula; pediatrician-recommended ingredients
Calming Relief
  • Problems — Reduces dryness and irritation for sensitive skin.
  • Actives — Oat extract, shea butter, calendula
  • Sensory — Silky smooth, soothing, fragrance-free
  • Selling — Hypoallergenic formula; no harsh chemicals; ideal for eczema-prone skin
24-Hour Hydration
  • Problems — Keeps baby's skin soft and moisturized all day.
  • Actives — Jojoba oil, glycerin, squalane
  • Sensory — Creamy texture, long-lasting, non-sticky
  • Selling — Deeply nourishing; prevents moisture loss; perfect for dry climates
Ultra-Soothing Care
  • Problems — Provides comfort for chapped or wind-exposed skin.
  • Actives — Colloidal oatmeal, coconut oil, panthenol
  • Sensory — Rich yet breathable, calming, mild scent
  • Selling — Protects against environmental stressors; quick relief; gentle enough for newborns
Everyday Protection
  • Problems — Shields baby's skin from daily dryness and friction.
  • Actives — Zinc oxide, sunflower seed oil, beeswax
  • Sensory — Light barrier, non-whitening, smooth application
  • Selling — Forms a protective layer; minimizes diaper rash risk; water-resistant
Nourishing Night Care
  • Problems — Supports skin repair during sleep.
  • Actives — Avocado oil, ceramides, marshmallow root extract
  • Sensory — Luxuriously creamy, deeply penetrating, subtle vanilla
  • Selling — Enhances overnight recovery; promotes softness; calming bedtime ritual

Your Supplier Vetting Checklist (6 Checks) Organized into six evaluation categories so you can compare suppliers section by section.

risk → MOQ/timeline → margin → performance → packaging/listing → supply support.

A) Compliance & risk

Clear first
INCI & claims boundary Prop 65 awareness
  • Can you align formula and labeling for the US market?
  • Does the formula align with FDA baby product labeling rules?
  • Are all ingredients screened for Prop 65 and pediatric safety?
  • What stability testing is required for lotion shelf life?
  • How are microbial limits verified for baby skin contact?
  • What QA checks ensure batch-to-batch consistency?
  • What documentation supports recall readiness if needed?

B) MOQ & lead time

Packaging-driven
Pilot 1,000–3,000 Samples 3–7 days
  • What’s MOQ with stock bottles/pumps?
  • What is the minimum order quantity for stock baby lotion?
  • How long does custom baby lotion sampling take?
  • What factors impact baby lotion production lead time?
  • Can I reduce MOQ by combining baby lotion variants?
  • Are there fast-track options for urgent baby lotion orders?
  • What information do you need to quote baby lotion lead time?

C) Cost & margin

Landed cost
EXW/FOB Cost drivers
  • What are the key inputs for landed cost modeling and quoting?
  • What are the main cost drivers that increase unit price?
  • How can we reduce costs without compromising quality?
  • How should we price across Amazon, DTC, and retail channels?
  • What payment terms help manage cash flow and risk?

D) Product performance

Sensory
Foam & rinse feel Hard-water
  • How does the lotion feel during application and after absorption?
  • How noticeable is the fragrance during and after use?
  • How does the lotion perform under different temperature and humidity conditions?
  • What stability tests are conducted to ensure product integrity?
  • What are the key specifications to confirm for optimal performance?

E) Packaging & listing

Amazon-ready
Leak prevention UPC/FNSKU zones
  • How to prevent leaks with pump and tube closures?
  • Where to place barcodes for Amazon compliance?
  • Will labels withstand water and oil exposure?
  • What bundle pack formats work for retail?
  • How to prep cartons for Amazon FBA?
  • What are case pack and drop test requirements?

F) Supply chain service

Multi-SKU
Pilot runs Iteration support
  • How to plan pilot runs and scale from test sell to volume production?
  • What is the change control process for formula and packaging revisions?
  • How to coordinate multi-SKU planning and reorders efficiently?
  • How to manage inventory and safety stock for production continuity?
  • What is the workflow for handling quality incidents and replacements?

RFQ Spec Checklist (Quote Faster, Iterate Less)

If you share the specs below, we can recommend the right base formula routes and component plan — then confirm MOQ and lead time with fewer iterations.

Spec area What buyers typically specify Packaging / component notes Common pitfalls to avoid
Track and channelDTC, Amazon FBA, or retail (e.g., Target, Walmart)Ensure packaging meets channel-specific requirements (e.g., FNSKU labels for FBA)Not clarifying channel-specific needs upfront
Target customer and positioningParents of infants, sensitive skin focus, eco-consciousAlign packaging design with brand values (e.g., recyclable materials)Overcomplicating the positioning message
Format and textureLightweight, fast-absorbing, or rich moisturizingPump vs. tube vs. jar based on texture and usageChoosing a texture that doesn't match target use case
Performance and sensory targetsNon-greasy, quick absorption, 24-hour hydrationTest packaging compatibility with formula (e.g., pump clogging)Not testing sensory feel with target audience
Scent or fragrance directionFragrance-free, light natural scent, or no added fragranceEnsure fragrance stability in chosen packagingOverpowering scents for sensitive skin
Variant strategySingle SKU or multiple sizes/scentsConsistent branding across variantsToo many variants complicating inventory
Ingredients to include / avoidOrganic shea butter, no parabens, no phthalatesVerify ingredient compatibility with packaging materialsNot checking for ingredient interactions
Packaging components and decorationPump bottle with custom cap color, shrink sleeve labelEnsure child-resistant features if requiredOverlooking packaging functionality for parents
Label copy inputs and required warningsBrand story, key benefits, 'For external use only'Space for barcode, FDA disclaimer, and batch codeMissing mandatory warning statements
Quality expectations and acceptance criteriaNo separation, consistent texture, no off-odorsPackaging must pass drop tests and leak testsNot defining clear quality benchmarks upfront

Baby Lotion MOQ, lead time & feasibility

MOQ is a structure, not a single number. The fastest path is usually stock components + staged launch (1–2 hero SKUs).

Scenario SKUs Packaging Typical MOQ (per SKU) Typical timeline
Pilot launch (fastest) 1–3 Stock components 1,000–3,000 units 4–6 weeks
Amazon-ready 3–6 Stock + light customization 2,000–5,000 units 6–10 weeks
Retail rollout 6+ Custom packaging + full plan 5,000+ units 10–16+ weeks

Lead time milestones: formula sample → fragrance match (optional) → packaging mockup → PP sample → mass production.

Formats & Packaging (E-Commerce & FBA-Ready)

Packaging and transport risk often drive timeline and landed cost. Align format + component direction early to avoid leakage and fulfillment issues.

Core formats
Pump BottleEasy-to-use pump for mess-free application.
Squeeze TubePortable and hygienic tube for on-the-go use.
Fragrance-FreeGentle formula without added scents for sensitive skin.
Lightweight LotionFast-absorbing texture ideal for daily moisturizing.
E-commerce readiness
Leak Proof Closure DesignPrevents returns from product leakage during transit.
Durable Carton ProtectionMinimizes damage risk from Amazon FBA handling.
Scannable Barcode PlacementEnsures smooth warehouse and retail scanning operations.
Non Staining FormulaReduces negative reviews from skin or fabric stains.

Common extensions:Sensitive Skin,Fragrance-Free,Lightweight,Rich Texture,Travel Size,Pump Bottle,Twin Pack,Night Moisturizing(Confirm feasibility with your channel requirements.)

Baby Lotion Sample SKUs

As a private-label Baby Lotion manufacturer, Laeyo has a team of experienced and certified engineers, designers, sales consultants, and a production team who have been engaged in the research and development of different body care products. We also have the ability and equipment to conduct advanced testing, production, and packaging. After all, our goal is to make your ideas a reality.

Baby lotion, contains aloe vera and vitamin B5, for moisturizing.

Baby lotion, contains aloe vera and vitamin B5, for moisturizing.

Gentle aloe vera and vitamin B5 moisturizing care for baby skin
Formula Adjustment:
Modify active ingredient levels as needed
Fragrance Profile:
Fragrance-free or mild hypoallergenic scent options
Viscosity Control:
Adjust texture for preferred application feel
Color Options:
Natural uncolored or soft pastel shades
Packaging Design:
Tailor bottle/jar materials and shapes
Label Content:
Custom artwork and regulatory text
Volume Variants:
Available in various capacities
Certifications Support:
Documentation to support compliance checks
Baby moisturizing lotion, with avocado extract, natural formula.

Baby moisturizing lotion, with avocado extract, natural formula.

Gentle hydration for delicate baby skin with natural avocado extract
Formula Adjustment:
Modify active ingredients or add plant extracts as needed
Fragrance Profile:
Fragrance-free or mild natural scents options
Viscosity & Texture:
Adjust lotion consistency for target market preference
Packaging Type:
Bottle, pump, or tube options
Label Design:
Custom branding and regulatory information layout
Volume Options:
Available from 50ml to 250ml
Color of Packaging:
Custom colors to match brand identity
Daily moisturizing lotion for babies, containing prebiotic oats.

Daily moisturizing lotion for babies, containing prebiotic oats.

Gentle daily moisture for delicate baby skin, enriched with prebiotic oats
Formulation tweak:
Adjust active ingredient levels or add botanicals as needed
Fragrance option:
Fragrance-free or gentle natural scents upon request
Packaging design:
Custom bottles, labels, and artwork
Volume variants:
Multiple size options to suit market preferences
Texture adjustment:
Modify viscosity to desired feel
Brand logo printing:
High-quality printing or embossing
Language-specific labeling:
Create labels for target markets
Promotional kit bundles:
Product gift sets for retail promotions
Baby full body moisturizing lotion, with calendula and vitamin E.

Baby full body moisturizing lotion, with calendula and vitamin E.

Gentle hydration for delicate baby skin with calendula and vitamin E protection
Formula Adjustments:
Modify active ingredient levels as needed.
Ingredient Additions:
Optional plant extracts or vitamins upon request.
Packaging Type:
Bottles, pumps, tubes available.
Label Design:
Custom artwork support.
Volume Options:
Select suitable sizes for retail or clinic use.
Finish Options:
Matte or glossy packaging finishes.
Language Localization:
Multi-language labels available upon request.
Baby Snow Grass lce Sand Cream

Baby Snow Grass lce Sand Cream

Cooling and Hydrating Cream for Baby’s Gentle Summer Care
Formula Adjustments:
Active ingredients and concentrations can be tailored to client brand concept.
Texture Customization:
Support cream-to-gel or lotion texture variations upon request.
Packaging Design:
Bottle, tube, or jar packaging options with branding support.
Fragrance Option:
Available unscented or softly fragranced per customer requirement.
Label & Visual Design:
Private label and artwork support offered.
Batch Size Flexibility:
Small trial production and bulk mass production both available.
Baby Moisturizing Essence Cream

Baby Moisturizing Essence Cream

Gentle hydration and nourishment for delicate baby skin
Formula customization:
Adjust active ingredients or textures based on target market needs.
Fragrance options:
Available fragrance-free or subtle baby-safe scent upon request.
Packaging design:
Support for custom bottle or jar shapes and printed artwork.
Brand labeling:
Private label, logo printing or embossing as required.
Ingredient sourcing:
Alternative clean ingredients can be supported upon demand.
Marketing assistance:
Provide product positioning and sales strategy reference.

Mom Baby Care Sourcing Guides

Each guide answers one question procurement teams typically validate before issuing an RFQ. Use them as quick checklists to scope requirements, compare suppliers consistently, and avoid rework that slows quotes and timelines.

Get Samples in 4 Simple Steps

Faster sampling if you share market + track + format + packaging direction. Most projects iterate 1–2 rounds before final approval.

  1. Contact Us: Just contact us, and one of our team members will reach out to you offline. We’ll go over your MOQ (minimum order quantity), requirements, budget, and other details to confirm whether you qualify for a free sample.
  2. Share Requirements: formula routes + packaging plan + MOQ feasibility.
  3. Pay fee for sample & shipping: To ensure the best service and product quality, we charge a sample fee. This fee will be fully credited back to your order once you place a formal purchase order. Pricing varies based on the item, quantity, and shipping destination.
  4. Wait/Receive/Try: We’ll ship your samples within 72 hours, and delivery typically takes 5–10 business days. After you receive and test the samples, we’ll follow up to gather your feedback and discuss next steps.
Best practicePick 3–5 sample SKUs from the catalog + select your packaging direction.
What we returnSampling plan + compatibility notes + document checklist (as needed).
RFQ acceleratorsChannel (Amazon/FBA vs retail) + packaging constraints.
Risk flagsFoaming heads, custom pumps, and carton requirements drive lead time.
Browse Catalog

RFQ checklist (copy/paste)

Copy this list into your message. Or use the RFQ modal to generate an email draft automatically.

1、Target market:US / EU / UK / other
2、Track:Family bulk / Fine-fragrance premium
3、Formula direction:Choose from the 8-menu
4、Benefits positioning:Moisturizing / Sensitive / Fresh / Clarifying / etc.
5、Format:Gel / Creamy / Foam / Refill
6、Packaging:Bottle type + pump/foaming head + size(s)
7、Fragrance policy:Fragrance-free / low-odor / signature scent
MOQ targetEstimated units per SKU
Launch timelineDesired ship window / launch date
ChannelDTC / Amazon/FBA / retail / hospitality
Documents neededSDS/MSDS, COA, stability plan, micro plan (as required)
NotesReference products, packaging constraints, scent direction likes/dislikes
Email our team Chat on WhatsApp

What you get back (within 8h): feasible formula routes + packaging notes + MOQ drivers + sampling plan + lead time range.

Mom & Baby Care FAQs

Concise, procurement-oriented answers. Expand items on mobile for a cleaner reading experience.

How do you build a complete baby skincare routine set (wash, lotion, diaper cream, oil)?

Building a baby skincare set involves developing safe, compliant formulations and coordinating packaging. We guide on MOQ, sampling, testing, and lead time for the US market.

What is packaging compatibility testing for baby care, and when should it be done?

Packaging compatibility testing ensures baby care packaging does not contaminate the product. It should be conducted during sampling before full-scale production.

If I want “dermatologist tested” on baby care packaging, what evidence is typically expected and who runs the test?

For 'dermatologist tested' claims, we typically require third-party testing by accredited labs like SGS or Intertek, with protocols for patch testing on 50+ volunteers over 4 weeks.

What documents do U.S. retailers or distributors usually demand before onboarding a baby care SKU (COA, SDS, stability, micro)?

U.S. baby care SKUs require COA, SDS, stability, and microbial testing. We provide compliant documentation for Amazon and retail onboarding.

Do poly bags for Amazon FBA require a suffocation warning for baby care products?

Yes, poly bags for Amazon FBA baby care products require suffocation warnings per Amazon's packaging standards.

Do you support Amazon FBA-ready packaging for baby care, and what leak-prevention specs matter most?

Yes, we support Amazon FBA-ready packaging for baby care with leak prevention specs including tamper-evident seals and pressure testing.

What are the best cost-down levers for baby care without making the product feel “cheap” (formula vs packaging)?

Focus on formula optimization and packaging redesign to reduce costs without compromising quality or perceived value.

What QA checkpoints can a U.S. buyer audit for baby care contract manufacturing (incoming, in-process, finished goods)?

U.S. buyers can audit incoming raw material testing, in-process viscosity checks, and finished goods microbial testing for baby care products.

If my baby wash needs a specific “gentle pH” target, how do you control it in production?

We control pH through precise raw material selection, in-process testing, and post-production verification to ensure gentle skin compatibility.

What are the top 3 reasons baby care production gets delayed (packaging lead time, artwork, testing scope)?

Top 3 delays: packaging lead time (8-12 weeks), artwork revisions (2-3 rounds), and expanded testing scope (microbial + stability).

Start Your Baby Lotion Business Today!

Share target market + channel + track + format + packaging direction. We are here for all your business needs and questions.

  • Our team will answer your inquiries within 8 hours.
  • Your information will be kept strictly confidential.

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Thanks — we’ve received your request. Our team will follow up shortly. we typically reply within 8 hours (often sooner).