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Hair Shampoo Product Catalog (OEM/ODM)

Private Label Hair Shampoo Catalog (Daily, Clarifying & Scalp Care Options)

Compare private label shampoo options by scalp need and wash experience—daily cleanse, clarifying, dandruff control, and oily scalp balancing. Align surfactant feel (gentle vs strong cleanse), claim direction (sulfate-free, color-safe), and packaging direction (bottle, pump, travel size) before sampling.

Procurement Brief Market + channel + packaging direction → faster feasibility check.
2–3 formula routes per SKU Compare mildness / foam / rinse feel / cost drivers quickly.
E-commerce risk support Leakage, drop risk, label durability in shower environments.
Sampling → PP → mass production Clear milestones so procurement can plan launch windows.

Who We Work With (Buyer Types)

Who We Manufacture For
Brand owners & brand teams
private label brand; DTC brand; founder; beauty specialty retailer; salon professional supply
Omnichannel retailers
mass beauty buyer; prestige beauty buyer; specialty retailer; chain buyer; value club buyer
DTC & eCommerce operators
hair growth DTC; scalp clinic brand; mens grooming retailer; teen Gen Z brand; bath gift retailer
Marketplace sellers
impulse checkout buyer; festival merch operator; beauty box curator; gift set retailer; hospitality amenities buyer
Retail buyers & chain purchasing
medspa retail; esthetician retail; acne-focused brand; pediatric office retail; maternity boutique buyer
Professional & service channels
barbershop supply buyer; mens lifestyle DTC; sports outdoor retailer; outdoor surf retailer; camp procurement

Retail Use Cases & Selling Scenarios

Use Cases (Where Your Customers Use It)
  • Family daily — Family shower routine; Kids gentle wash; Daily mild cleanse; Shared bathroom refill
  • Sensitive & fragrance-free — Hypoallergenic scalp care; Eczema-friendly formula; Unscented sensitive hair; Allergy-safe household
  • Active & on-the-go — Gym bag essential; Post-workout refresh; Travel sport wash; Quick rinse format
  • Professional & service — Salon backbar refill; Stylist recommended care; Spa treatment bundle; Hotel amenity line
  • Retail & gifting — Mother's day set; Holiday gift pack; Bridal shower favor; Luxury bathroom bundle
  • Travel & minis — Airplane carry-on size; Gym locker mini; Sample discovery kit; Weekend getaway pouch
  • Seasonal — Summer sun repair; Winter static control; Spring fresh scent; Fall volume boost
  • Routine & regimen — Color-treated hair system; Curly hair routine; Scalp care program; Men's grooming set
  • Channel-specific — Salon retail exclusive; Boutique hotel line; Subscription box star; Wellness clinic pick

Two Winning Go-to-Market Tracks

This category is easier to buy because there are two clear paths: one is high-frequency repeat purchases to drive volume, and the other is premium-priced differentiation with higher margins.

Track A — high-frequency repeat purchases to drive volume
  • Buyer mindset: Consumers seek affordable, reliable shampoos for daily use, prioritizing scalp health and consistent results.
  • Primary channels: mass retail,e-commerce marketplaces,subscription boxes
  • Starter assortment: Daily Clarifying Shampoo,Hydrating Shampoo
  • Hero SKUs: Family Size Daily Clarifying Shampoo,Hydrating Shampoo with Biotin
  • Positioning stack: Gentle on scalp,Dermatologist-tested,Sulfate-free
  • Packaging & sizing: 16 oz pump bottle,32 oz refill pouch,Travel-size 3 oz
  • Price architecture: $8–12 retail,Bulk discounts
  • Launch rhythm: Core SKUs year-round,Seasonal variants (e.g., summer refresh)
Track B — premium-priced differentiation with higher margins
  • Buyer mindset: Shoppers want salon-grade performance and luxury sensorial experiences, willing to pay for premium ingredients and packaging.
  • Primary channels: specialty beauty retailers,salon direct,DTC e-commerce
  • Starter assortment: Bond Repair Shampoo,Signature Scent Ritual Set
  • Hero SKUs: Keratin Bond Repair Shampoo + Conditioner,Limited Edition Peony & White Musk Set
  • Positioning stack: Salon-inspired formulas,Scent storytelling,Eco-luxe packaging
  • Packaging & sizing: 8.5 oz frosted glass bottle,Giftable duo set,Recyclable aluminum pump
  • Price architecture: $22–38 retail,Subscription with perks
  • Launch rhythm: Hero SKUs always in stock,Quarterly limited editions

Private-label Hair Shampoo customization in various forms, dosages, and types is what Laeyo Company does best.We offer OEM Hair Shampoo products in a broad range of formulations, packaging, and ingredients.Also, we have a strong packaging supply chain to provide the widest range of packaging customized services for your Hair Shampoo.

Shop by Benefit (Lineup Builder for Hair Shampoo)

Many buyers search by shopping motivations and use-cases. Use this shelf to define your line architecture (hero SKU + variants).

Volumizing Boost
  • Problems — Flat, lifeless hair lacks body and bounce.
  • Actives — Biotin, Rice Protein, Hydrolyzed Wheat Protein
  • Sensory — Lightweight lather, fresh floral scent, non-greasy finish
  • Selling — Adds fullness without weight; Safe for color-treated hair; Sulfate-free formula
Scalp Soothing
  • Problems — Itchy, flaky scalp feels uncomfortable.
  • Actives — Tea Tree Oil, Peppermint, Aloe Vera
  • Sensory — Cooling tingle, herbal aroma, gentle cleanse
  • Selling — Calms irritation naturally; Refreshes without stripping; Suitable for daily use
Damage Repair
  • Problems — Dry, brittle strands break easily.
  • Actives — Keratin, Argan Oil, Panthenol
  • Sensory — Creamy texture, warm vanilla notes, silky slip
  • Selling — Rebuilds weakened hair; Seals split ends; Heat protection benefits
Color Protection
  • Problems — Faded hue loses vibrancy fast.
  • Actives — UV Filters, Sunflower Seed Oil, Vitamin E
  • Sensory — Soft suds, tropical fragrance, smooth rinse
  • Selling — Locks in rich tones; Shields from environmental stress; Extends salon freshness
Dandruff Control
  • Problems — Visible flakes cause embarrassment.
  • Actives — Zinc Pyrithione, Salicylic Acid, Niacinamide
  • Sensory — Medicated freshness, crisp mint, deep clean
  • Selling — Reduces flake recurrence; Balances oil production; Non-drying formula
Moisture Lock
  • Problems — Dehydrated hair feels rough and dull.
  • Actives — Shea Butter, Coconut Oil, Hyaluronic Acid
  • Sensory — Rich lather, sweet almond scent, weightless hydration
  • Selling — Quenches parched strands; Prevents frizz; Enhances natural shine

Your Supplier Vetting Checklist (6 Checks) Organized into six evaluation categories so you can compare suppliers section by section.

risk → MOQ/timeline → margin → performance → packaging/listing → supply support.

A) Compliance & risk

Clear first
INCI & claims boundary Prop 65 awareness
  • Can you align formula and labeling for the US market?
  • Does this shampoo formula require OTC drug registration?
  • Are all INCI names compliant with US FDA regulations?
  • Will you provide Prop 65 compliance documentation?
  • How do you verify label claims against test results?
  • What QA checkpoints ensure batch-to-batch consistency?
  • What is your recall process for non-compliant batches?

B) MOQ & lead time

Packaging-driven
Pilot 1,000–3,000 Samples 3–7 days
  • What’s MOQ with stock bottles/pumps?
  • What is the minimum order quantity for custom shampoo formulations?
  • How long does it take to receive shampoo samples for approval?
  • What factors determine the lead time for bulk shampoo production?
  • Can I reduce MOQ by combining multiple shampoo variants?
  • Are there expedited production options for urgent shampoo orders?
  • What information do you need upfront to provide accurate lead times?

C) Cost & margin

Landed cost
EXW/FOB Cost drivers
  • What inputs do you need for landed-cost modeling and quoting?
  • What are the main cost drivers that increase unit price?
  • How can we reduce costs without compromising quality?
  • What pricing strategy works for Amazon vs DTC vs retail?
  • What payment terms help manage cash-flow risks?

D) Product performance

Sensory
Foam & rinse feel Hard-water
  • How does the shampoo feel during rinse and after drying?
  • How noticeable and stable is the fragrance during use?
  • How does the shampoo perform in hard water or extreme temperatures?
  • What stability tests are done for heat, cold, and viscosity changes?
  • What key specs like pH and foam should be locked early?

E) Packaging & listing

Amazon-ready
Leak prevention UPC/FNSKU zones
  • How to prevent leaks with pump and closure combinations?
  • Where to place barcodes for marketplace compliance?
  • Will labels withstand water and oil exposure?
  • What bundle formats work best for retail shelves?
  • How to prep shampoo for Amazon FBA?
  • What are optimal case pack dimensions for shipping?

F) Supply chain service

Multi-SKU
Pilot runs Iteration support
  • How to plan pilot runs and scale from test sell to volume production?
  • What is the process for formula and packaging change control?
  • How to coordinate multi-SKU planning and reorder by SKU?
  • How to manage inventory and safety stock for production continuity?
  • What is the workflow for quality incident handling and replacements?

RFQ Spec Checklist (Quote Faster, Iterate Less)

If you share the specs below, we can recommend the right base formula routes and component plan — then confirm MOQ and lead time with fewer iterations.

Spec area What buyers typically specify Packaging / component notes Common pitfalls to avoid
Track and channelDTC, Amazon FBA, or retail (e.g., Sephora, Ulta)Consider shelf space for retail or shipping durability for DTCNot aligning packaging with channel requirements (e.g., Amazon FBA prep)
Target customer and positioningLuxury, clean beauty, or mass marketMatch packaging to brand tier (e.g., glass for luxury)Overcomplicating positioning without clear differentiation
Format and textureCreamy, gel, or clarifying liquidPump vs. flip-top cap for ease of useChoosing a texture that doesn't match performance claims
Performance and sensory targetsLather volume, rinse-off feel, or post-wash softnessEnsure compatibility with packaging (e.g., thick formulas in wide-mouth bottles)Not testing sensory attributes with target audience
Scent or fragrance directionFloral, fresh, or unscentedConsider scent retention in packaging materialOverpowering fragrances that linger too long
Variant strategyVolume types (e.g., fine, thick) or scalp needs (e.g., dry, oily)Consistent branding across variantsToo many variants diluting focus
Ingredients to include / avoidSulfate-free, vegan, or silicone-freeCheck ingredient compatibility with packaging (e.g., oils degrading plastic)Not verifying ingredient stability in final formula
Packaging components and decorationBottle material, label type (e.g., shrink sleeve), and cap colorEnsure decoration withstands humidity (e.g., shower use)Overdesigning labels that are hard to print
Label copy inputs and required warningsBrand story, key benefits, and FDA-required warningsSpace for barcodes and compliance textIncorrect warning language or font size
Quality expectations and acceptance criteriapH range, viscosity, or microbial limitsPackaging leak tests and drop testsNot defining measurable quality benchmarks upfront

Hair Shampoo MOQ, lead time & feasibility

MOQ is a structure, not a single number. The fastest path is usually stock components + staged launch (1–2 hero SKUs).

Scenario SKUs Packaging Typical MOQ (per SKU) Typical timeline
Pilot launch (fastest) 1–3 Stock components 1,000–3,000 units 4–6 weeks
Amazon-ready 3–6 Stock + light customization 2,000–5,000 units 6–10 weeks
Retail rollout 6+ Custom packaging + full plan 5,000+ units 10–16+ weeks

Lead time milestones: formula sample → fragrance match (optional) → packaging mockup → PP sample → mass production.

Formats & Packaging (E-Commerce & FBA-Ready)

Packaging and transport risk often drive timeline and landed cost. Align format + component direction early to avoid leakage and fulfillment issues.

Core formats
Moisturizing ShampooHydrates and nourishes dry, damaged hair.
Volumizing ShampooAdds body and fullness to fine hair.
Scalp Care ShampooSoothes and balances the scalp environment.
Scented ShampooInfuses hair with long-lasting floral fragrances.
E-commerce readiness
Leak Proof Closure DesignPrevents customer returns from spillage.
Corrugated Transit ProtectionReduces Amazon FBA damage claims.
Scannable Barcode PlacementEnsures smooth warehouse processing.
Residue Free Formula StabilityAvoids negative reviews from separation.

Common extensions:Sensitive Scalp,Color Safe,Volumizing,Dry Damaged Hair,Travel Size,Sulfate Free,Men’s Shampoo,Thickening(Confirm feasibility with your channel requirements.)

Hair Shampoo Sample SKUs

As a private-label Hair Shampoo manufacturer, Laeyo has a team of experienced and certified engineers, designers, sales consultants, and a production team who have been engaged in the research and development of different body care products. We also have the ability and equipment to conduct advanced testing, production, and packaging. After all, our goal is to make your ideas a reality.

Scalp revitalizing serum, salicylic acid hair care set

Scalp revitalizing serum, salicylic acid hair care set

Advanced scalp revitalizing system with salicylic acid and botanical extracts for healthy, strong hair
Functional Actives:
Add or adjust botanical extracts as needed
Fragrance Profile:
Select from floral, fruity, herbal, or unscented options
Packaging Format:
Bottles, pumps, tubes per branding needs
Label Design:
Custom artwork and regulatory info integration
Viscosity & Texture:
Modify feel from light serum to richer lotions
Color:
Natural or tinted options
Set Configuration:
Include complementary shampoo, conditioner in set
Ingredient Positioning:
Highlight specific actives as hero components
Onion oil-control shampoo, soothes the scalp and strengthens hair roots.

Onion oil-control shampoo, soothes the scalp and strengthens hair roots.

Professional OEM/ODM onion extract shampoo – balance scalp oil and strengthen roots for healthy hair growth.
Formula design:
Onion extract strength, scent blend, and functional additives adjustable.
Packaging type:
Bottle size, shape, and material customizable per brand image.
Fragrance profile:
Botanical or fruit-based essences available upon preference.
Label and artwork:
Brand-specific design and printing support.
Color and texture:
Transparent, milky, or creamy texture upon request.
Function enhancement:
Add anti-dandruff or moisture-retention components as needed.
Therapeutic shampoo

Therapeutic shampoo

Clinical-grade 'removal + protection'—relieve itching and dandruff in one wash
Formula adjustment:
Concentration of actives and surfactants can be modified as needed.
Fragrance customization:
Multiple botanical scent profiles available upon request.
Packaging design:
Bottle type, size, and finish can support private label differentiation.
Color & viscosity:
Adjustable according to brand positioning preferences.
Label & regulatory text:
Support design and compliance per local cosmetic regulations.
Add-on ingredients:
Can integrate conditioning or herbal extracts as desired.
Sampling & testing:
R&D samples can be provided for formula evaluation prior to bulk order.
Peony and white Musk Daily Perfumed Shampoo

Peony and white Musk Daily Perfumed Shampoo

Silicone-free amino acid shampoo infused with cold-extracted peony and white musk for long-lasting scent
Fragrance Variants:
Adjust top, middle, base notes as per brand brief
Ingredient Adjustments:
Incorporate botanical extracts or actives based on target claims
Packaging Material:
PET, HDPE, or glass bottles with various cap styles
Label & Printing:
Custom graphics, brand colors, multi-language labels
Volume Options:
100ml to 1000ml formats available
Formula Tweaks:
Scalp treatment actives, conditioning agents as needed
Eco-friendly Options:
Biodegradable materials or recycled plastics upon request
Plant-based scented fluffy shampoo

Plant-based scented fluffy shampoo

Fill your hair with forest air — light, fluffy, naturally scented care.
Formula Adjustment:
Optional balancing of cleansing strength, viscosity or active plant ratio.
Fragrance Design:
Custom scent profile from floral to woody or fruity, available upon request.
Color and Texture:
Transparent, creamy or gel-type base as needed.
Packaging Material:
Bottle type selection including PET, PP, or PCR sustainable options.
Volume Specification:
Typically available in 300ml, 500ml, or custom sizes.
Label & Logo Design:
Custom printing or embossing to match brand aesthetics.
Minoxidil and keratin shampoo

Minoxidil and keratin shampoo

Dual-action shampoo integrating Minoxidil activation and keratin repair for professional hair care performance
Formula base:
Adjust cleansing strength, foam density and moisture level as required.
Active ingredients:
Minoxidil percentage and keratin source can be modified upon request.
Fragrance profile:
Choice of botanical or neutral scents for target consumer groups.
Packaging format:
Bottle, tube or pouch options available with custom volume.
Label design:
Private label artwork and printing service supported.
Sample development:
Laboratory sampling and stability test prior to mass production.
Tea tree Oil shampoo and conditioner set

Tea tree Oil shampoo and conditioner set

Triple Plant Extract Cleansing System with Keratin Repair
Formula Adjustment:
Modify active concentrations or add/remove botanical extracts as needed
Fragrance Profile:
Custom scent options from floral to herbal, or fragrance-free
Viscosity & Texture:
Adjust shampoo/conditioner consistency to market preference
Color:
Natural or tinted colors based on branding
Packaging Design:
Custom bottle, cap, and dispenser options
Label & Artwork:
Full design service matching your brand identity
Volumizing Biotin Shampoo and Conditioner Set

Volumizing Biotin Shampoo and Conditioner Set

Sulfate-free biotin and rosemary care set for fuller, healthier hair
Custom Formula:
Adjust ingredient ratios and active concentrations to meet brand positioning.
Fragrance Design:
Support floral, herbal, or fruit scent selection or fragrance-free options.
Texture Optimization:
Viscosity and foam level adjustable per target market preference.
Packaging Design:
Bottle materials and colors customizable per brand identity.
Label & Artwork:
Private label printing and brand graphics setup available.
Sample Testing:
Provide lab samples for feel, fragrance, and efficacy evaluation.
Ingredient Sourcing:
Botanical extracts and functional additives selectable upon request.

Hair Care Sourcing Guides

Each guide answers one question procurement teams typically validate before issuing an RFQ. Use them as quick checklists to scope requirements, compare suppliers consistently, and avoid rework that slows quotes and timelines.

Get Samples in 4 Simple Steps

Faster sampling if you share market + track + format + packaging direction. Most projects iterate 1–2 rounds before final approval.

  1. Contact Us: Just contact us, and one of our team members will reach out to you offline. We’ll go over your MOQ (minimum order quantity), requirements, budget, and other details to confirm whether you qualify for a free sample.
  2. Share Requirements: formula routes + packaging plan + MOQ feasibility.
  3. Pay fee for sample & shipping: To ensure the best service and product quality, we charge a sample fee. This fee will be fully credited back to your order once you place a formal purchase order. Pricing varies based on the item, quantity, and shipping destination.
  4. Wait/Receive/Try: We’ll ship your samples within 72 hours, and delivery typically takes 5–10 business days. After you receive and test the samples, we’ll follow up to gather your feedback and discuss next steps.
Best practicePick 3–5 sample SKUs from the catalog + select your packaging direction.
What we returnSampling plan + compatibility notes + document checklist (as needed).
RFQ acceleratorsChannel (Amazon/FBA vs retail) + packaging constraints.
Risk flagsFoaming heads, custom pumps, and carton requirements drive lead time.
Browse Catalog

RFQ checklist (copy/paste)

Copy this list into your message. Or use the RFQ modal to generate an email draft automatically.

1、Target market:US / EU / UK / other
2、Track:Family bulk / Fine-fragrance premium
3、Formula direction:Choose from the 8-menu
4、Benefits positioning:Moisturizing / Sensitive / Fresh / Clarifying / etc.
5、Format:Gel / Creamy / Foam / Refill
6、Packaging:Bottle type + pump/foaming head + size(s)
7、Fragrance policy:Fragrance-free / low-odor / signature scent
MOQ targetEstimated units per SKU
Launch timelineDesired ship window / launch date
ChannelDTC / Amazon/FBA / retail / hospitality
Documents neededSDS/MSDS, COA, stability plan, micro plan (as required)
NotesReference products, packaging constraints, scent direction likes/dislikes
Email our team Chat on WhatsApp

What you get back (within 8h): feasible formula routes + packaging notes + MOQ drivers + sampling plan + lead time range.

Hair Care FAQs

Concise, procurement-oriented answers. Expand items on mobile for a cleaner reading experience.

What documents do European buyers typically request for private label hair care (COA, SDS, stability, micro)?

European buyers for private label hair care typically request a Certificate of Analysis (COA), Safety Data Sheet (SDS), stability test reports, and microbiological test reports. These documents ensure EU regulatory compliance and product quality assurance.

What EU labeling elements are required for shampoo and conditioner (INCI, PAO, batch, warnings)?

For shampoos and conditioners in the EU, mandatory labeling includes INCI list, PAO symbol with duration if under 30 months, batch code, and applicable warnings. We ensure compliance during production and support with documentation.

What information should I send in an RFQ to get an accurate quote for private label hair care (USA)?

Send market details, SKU specs, packaging direction, claims boundary, target cost, and launch date for accurate hair care quotes.

Can you produce salon-grade hair masks for the U.S., and what specs should be locked early?

Yes, we produce salon-grade hair masks for the US. Lock specs early: pH 4.5-5.5, viscosity 8,000-12,000 cP, and 12-month stability.

Which packaging choices are most “Amazon-safe” for conditioners and hair masks (jar vs tube vs pump)?

Pump bottles are most Amazon-safe for conditioners and hair masks due to leak prevention and consumer preference.

What’s the best way to lower unit cost for shampoo without downgrading perceived quality (packaging levers)?

Focus on packaging material upgrades and pump design changes to reduce costs while maintaining premium feel. Our MOQ starts at 5,000 units per SKU.

How do you control fragrance consistency batch-to-batch for hair care private label (USA buyers)?

We use GC-MS analysis, standardized blending protocols, and batch tracing to ensure fragrance consistency across all hair care products for US private label clients.

What’s the MOQ and lead time difference between a standard shampoo and an anti-dandruff OTC shampoo?

Standard shampoo MOQ is 3,000 units with 8-week lead time; anti-dandruff OTC requires 5,000 units and 12 weeks due to additional testing.

Can I make a “dandruff control” shampoo as cosmetic-only for the U.S., or does it trigger OTC rules?

Dandruff control claims in US cosmetics require careful formulation to avoid OTC classification; we can help navigate this with proper testing and documentation.

What OTC dandruff actives can be used in the U.S. (e.g., pyrithione zinc, selenium sulfide, salicylic acid)?

In the US, OTC dandruff actives include pyrithione zinc, selenium sulfide, salicylic acid, ketoconazole, and coal tar. We can formulate with these at MOQ 3,000 units.

Start Your Hair Shampoo Business Today!

Share target market + channel + track + format + packaging direction. We are here for all your business needs and questions.

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