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Hair Serum Product Catalog (OEM/ODM)

Private Label Hair Serum Catalog (Anti-Frizz, Shine & Scalp Serum Options)

Compare private label hair serum options by use case—anti-frizz smoothing, shine/heat protection, and scalp serums for thinning or oily scalp. Align texture/finish (non-greasy, silicone vs silicone-free), routine placement (wet vs dry hair), and packaging direction (dropper, pump, spray) before sampling.

Procurement Brief Market + channel + packaging direction → faster feasibility check.
2–3 formula routes per SKU Compare mildness / foam / rinse feel / cost drivers quickly.
E-commerce risk support Leakage, drop risk, label durability in shower environments.
Sampling → PP → mass production Clear milestones so procurement can plan launch windows.

Who We Work With (Buyer Types)

Who We Manufacture For
Brand owners & brand teams
private label brand; DTC brand; founder; beauty specialty retailer; scalp clinic brand
Omnichannel retailers
mass beauty buyer; prestige beauty buyer; salon professional supply; barbershop supply buyer; mens grooming retailer
DTC & eCommerce operators
hair growth DTC; teen Gen Z brand; mature audience DTC; mens lifestyle DTC; acne-focused brand
Marketplace sellers
beauty box curator; gift set retailer; event gifting supplier; impulse checkout buyer; festival merch operator
Retail buyers & chain purchasing
value club buyer; convenience retailer buyer; outdoor surf retailer; sports outdoor retailer; medspa retail
Professional & service channels
derm office retail; esthetician retail; clinic retail counter; spa esthetician retail; pediatric office retail

Retail Use Cases & Selling Scenarios

Use Cases (Where Your Customers Use It)
  • Family daily — Family hair care routine; Kids split end protection; Daily shine enhancement; Household frizz control
  • Sensitive & fragrance-free — Gentle scalp serum; Hypoallergenic hair treatment; Unscented leave-in care; Non-irritating formula for sensitive scalps
  • Active & on-the-go — Gym bag hair rescue; Quick dry hair serum; Travel-friendly hair smoothness; Post-workout hair refresh
  • Professional & service — Salon backbar treatment; Stylist-recommended hair repair; Professional heat protection; Blowout prep serum
  • Retail & gifting — Luxury hair gift set; Holiday hair care bundle; Premium hair treatment duo; Mother's Day hair serum pack
  • Travel & minis — Mini hair serum trio; Travel-size split end care; Purse-friendly hair smoothness; Sample size hair treatment
  • Seasonal — Summer humidity defense; Winter hair dryness rescue; Holiday limited edition serum; Spring hair revival treatment
  • Routine & regimen — Nighttime hair repair; Morning shine routine; Weekly deep treatment; Pre-shampoo serum step
  • Channel-specific — Salon exclusive formula; Spa hair treatment line; Hotel amenity hair care; Subscription box hair serum

Two Winning Go-to-Market Tracks

This category is easier to buy because there are two clear paths: one is high-frequency repeat purchases to drive volume, and the other is premium-priced differentiation with higher margins.

Track A — high-frequency repeat purchases to drive volume
  • Buyer mindset: Consumers seek affordable, everyday hair serums for consistent hair health and manageability.
  • Primary channels: Mass retailers,Drugstores,Online marketplaces
  • Starter assortment: Basic repair serum,Heat protection serum
  • Hero SKUs: Multivitamin hair serum,Split-end repair serum
  • Positioning stack: Affordable daily care,Quick absorption,Non-greasy finish
  • Packaging & sizing: 50ml dropper bottle,100ml pump bottle,Travel-size 30ml
  • Price architecture: $9.99–$14.99,Bulk discounts
  • Launch rhythm: Seasonal variants,Bundle promotions
Track B — premium-priced differentiation with higher margins
  • Buyer mindset: Consumers invest in high-performance serums for targeted hair concerns and salon-like results.
  • Primary channels: Specialty beauty stores,Salon partnerships,DTC e-commerce
  • Starter assortment: Bond repair serum,Scalp revitalizing serum
  • Hero SKUs: Biotin collagen serum,Herbal follicle serum
  • Positioning stack: Clinical-grade ingredients,Salon-backed efficacy,Luxury sensory experience
  • Packaging & sizing: 30ml glass dropper,60ml airless pump,Giftable duo set
  • Price architecture: $29.99–$49.99,Subscription model
  • Launch rhythm: Limited editions,Expert collaboration launches

Private-label Hair Serum customization in various forms, dosages, and types is what Laeyo Company does best.We offer OEM Hair Serum products in a broad range of formulations, packaging, and ingredients.Also, we have a strong packaging supply chain to provide the widest range of packaging customized services for your Hair Serum.

Shop by Benefit (Lineup Builder for Hair Serum)

Many buyers search by shopping motivations and use-cases. Use this shelf to define your line architecture (hero SKU + variants).

Smooth & Shine Serum
  • Problems — Frizz, dullness, and lack of manageability.
  • Actives — argan oil, keratin, vitamin E, silk proteins
  • Sensory — lightweight, non-greasy, fast-absorbing
  • Selling — enhances natural shine; reduces frizz; leaves hair silky
Split End Repair
  • Problems — Damaged ends, breakage, and rough texture.
  • Actives — jojoba oil, panthenol, ceramides, quinoa extract
  • Sensory — smooth finish, nourishing, weightless
  • Selling — seals split ends; strengthens hair; prevents further damage
Heat Protection
  • Problems — Heat damage, dryness, and brittleness.
  • Actives — marula oil, shea butter, amino acids, UV filters
  • Sensory — protective barrier, silky touch, no residue
  • Selling — shields from styling tools; locks in moisture; maintains elasticity
Scalp Nourishment
  • Problems — Dry scalp, itchiness, and weak roots.
  • Actives — peppermint oil, tea tree, niacinamide, aloe vera
  • Sensory — cooling sensation, refreshing, lightweight
  • Selling — soothes irritation; promotes healthy scalp; supports stronger hair
Volume Boost
  • Problems — Flat, lifeless, and thin-looking hair.
  • Actives — biotin, collagen, bamboo extract, ginseng
  • Sensory — airy texture, volumizing, residue-free
  • Selling — lifts roots; adds body; creates lasting fullness
Color Protection
  • Problems — Fading, brassiness, and dryness.
  • Actives — grape seed oil, sunflower extract, antioxidants, UV blockers
  • Sensory — color-locking, hydrating, smooth
  • Selling — preserves vibrancy; prevents oxidation; maintains moisture

Your Supplier Vetting Checklist (6 Checks) Organized into six evaluation categories so you can compare suppliers section by section.

risk → MOQ/timeline → margin → performance → packaging/listing → supply support.

A) Compliance & risk

Clear first
INCI & claims boundary Prop 65 awareness
  • Can you align formula and labeling for the US market?
  • Does the serum formula comply with FDA OTC monograph requirements?
  • Are all INCI names properly declared and Prop 65 screened?
  • What stability and microbial testing documentation will be provided?
  • How is label claim substantiation documented for hair growth claims?
  • What QA/QC checkpoints are in place for batch consistency?
  • What is the recall process if post-market issues arise?

B) MOQ & lead time

Packaging-driven
Pilot 1,000–3,000 Samples 3–7 days
  • What’s MOQ with stock bottles/pumps?
  • What is the minimum order quantity for stock hair serum?
  • How long does custom hair serum formulation take?
  • What is the fastest possible lead time for hair serum?
  • Can I reduce MOQ by combining multiple hair serum variants?
  • What buyer inputs are needed to start hair serum production?
  • How does sampling affect the hair serum production timeline?

C) Cost & margin

Landed cost
EXW/FOB Cost drivers
  • What are the key inputs for landed cost modeling and quoting?
  • What are the main cost drivers that impact unit pricing?
  • How can we reduce costs without compromising product quality?
  • What pricing strategies protect margins across different sales channels?
  • How do payment terms and reorder economics affect cash flow?

D) Product performance

Sensory
Foam & rinse feel Hard-water
  • How does the serum feel during application and after drying?
  • How stable is the fragrance under different storage conditions?
  • How does the serum perform in hard water or high humidity?
  • What stability tests are done for heat and freeze-thaw cycles?
  • What are the key specs to lock for pH and viscosity?

E) Packaging & listing

Amazon-ready
Leak prevention UPC/FNSKU zones
  • How to prevent leaks with serum pump and closure matching?
  • Where to place barcodes for Amazon and Walmart compliance?
  • Will labels withstand water and oil exposure during use?
  • What bundle pack formats work best for retail shelves?
  • How to prep serum packaging for Amazon FBA?
  • What are the optimal case pack dimensions to reduce shipping damage?

F) Supply chain service

Multi-SKU
Pilot runs Iteration support
  • How do you manage pilot runs and scaling from test to full production?
  • What is your process for formula and packaging change control?
  • How do you coordinate multi-SKU planning and reorders?
  • How do you plan inventory and production slots for supply continuity?
  • What is your workflow for quality incidents and replacements?

RFQ Spec Checklist (Quote Faster, Iterate Less)

If you share the specs below, we can recommend the right base formula routes and component plan — then confirm MOQ and lead time with fewer iterations.

Spec area What buyers typically specify Packaging / component notes Common pitfalls to avoid
Track and channelDTC, Amazon FBA, or retail (Ulta/Sephora)Ensure packaging meets drop-test requirements for e-commerceAssuming one packaging fits all channels
Target customer and positioningLuxury, clean beauty, or mass marketMatch packaging aesthetics to price pointOvercomplicating the product story
Format and textureLightweight serum vs. thicker oilDropper vs. spray vs. pump for applicationChoosing incompatible textures for packaging
Performance and sensory targetsNon-greasy, quick absorption, shine boostConsider packaging that prevents oxidationOverpromising results without testing
Scent or fragrance directionUnscented, natural essential oils, or signature scentEnsure packaging preserves fragrance integrityUnderestimating scent migration risks
Variant strategySingle hero SKU or multiple benefit-focused variantsStandardize components across variantsCreating unnecessary SKU complexity
Ingredients to include / avoidArgan oil, keratin, biotin; sulfates, parabensVerify ingredient compatibility with packagingLast-minute formula changes
Packaging components and decorationGlass bottle, dropper, sleeve, boxConfirm decoration method (silkscreen, label)Underestimating lead times for custom components
Label copy inputs and required warningsKey claims, directions, allergen statementsEnsure space for mandatory retail compliance textMissing required warning statements
Quality expectations and acceptance criteriaLeak tests, viscosity range, color consistencyDefine acceptable defect rates upfrontVague quality standards

Hair Serum MOQ, lead time & feasibility

MOQ is a structure, not a single number. The fastest path is usually stock components + staged launch (1–2 hero SKUs).

Scenario SKUs Packaging Typical MOQ (per SKU) Typical timeline
Pilot launch (fastest) 1–3 Stock components 1,000–3,000 units 4–6 weeks
Amazon-ready 3–6 Stock + light customization 2,000–5,000 units 6–10 weeks
Retail rollout 6+ Custom packaging + full plan 5,000+ units 10–16+ weeks

Lead time milestones: formula sample → fragrance match (optional) → packaging mockup → PP sample → mass production.

Formats & Packaging (E-Commerce & FBA-Ready)

Packaging and transport risk often drive timeline and landed cost. Align format + component direction early to avoid leakage and fulfillment issues.

Core formats
Lightweight SerumNon-greasy formula for daily shine and smoothness.
Heat ProtectantShields hair from styling tools and environmental damage.
Split-End CareHelps reduce breakage and improve hair elasticity.
Leave-In TreatmentNourishes hair without weighing it down.
E-commerce readiness
Leak Proof Bottle DesignPrevents spills during transit and storage.
Shock Absorbent PackagingReduces breakage risk during shipping.
Scannable Barcode PlacementEnsures smooth warehouse and retail handling.
Non Staining FormulaAvoids customer complaints and returns.

Common extensions:Split End Repair,Heat Protection,Leave-In Treatment,Travel Size,Scalp Care,Lightweight Formula,Hair Growth Support,Oily Hair Control(Confirm feasibility with your channel requirements.)

Hair Serum Sample SKUs

As a private-label Hair Serum manufacturer, Laeyo has a team of experienced and certified engineers, designers, sales consultants, and a production team who have been engaged in the research and development of different body care products. We also have the ability and equipment to conduct advanced testing, production, and packaging. After all, our goal is to make your ideas a reality.

Rosemary hair growth serum rollerball, containing rosemary, ginger root, and biotin.

Rosemary hair growth serum rollerball, containing rosemary, ginger root, and biotin.

Natural rosemary hair growth serum in convenient rollerball for targeted scalp application
Formula adjustment:
Modify active ingredient ratios or add compatible extracts
Fragrance option:
Essential oil scent or fragrance-free
Color:
Natural tint or clear serum
Packaging size:
Custom rollerball volume options
Label design:
Full branding and artwork support
Outer box:
Custom printed carton or eco-materials
Marketing material:
Product leaflet or usage guide
Functional claims:
Claims copywriting aligned with regulations upon request
5% Minoxidil and Biotin Hair Growth Serum, for restoring thicker hair.

5% Minoxidil and Biotin Hair Growth Serum, for restoring thicker hair.

Professional-grade Minoxidil 5% and Biotin serum designed for visible hair density restoration and scalp vitality improvement.
Active Ingredient Level:
Adjust Minoxidil concentration or supplement with herbal actives upon requirement.
Fragrance and Texture:
Options for unscented, mild herb, or refreshing fragrance based on target market.
Bottle Design:
Custom dropper, spray, or pump bottle with private labeling.
Outer Packaging:
Box, labeling, and printing materials tailored for retail display.
Volume Options:
Common sizes include 30ml, 50ml, or 100ml; custom volumes supported.
Formula Claims:
Can support anti-hair loss, thickening, or scalp-balancing claims per your positioning.
Raw Material Branding:
Ingredient branding and botanical source certificate options available upon request.
Multivitamin hair serum

Multivitamin hair serum

Targeted vitamin delivery for damaged hair and scalp
Formula Adjustments:
Add or replace active ingredients as needed to support custom claims.
Fragrance Options:
Multiple botanical or fruit scent profiles available upon request.
Viscosity Control:
Adjust texture from watery essence to light lotion as desired.
Packaging Design:
Custom bottles, caps, and pump types to match brand identity.
Label & Artwork:
Support full custom branding and layout.
Batch Size:
Flexible quantities starting at MOQ, scalable for larger runs.
HERBAL SERUM

HERBAL SERUM

Reawaken hair vitality with herbal innovation for visible density improvement
Formula Customization:
Adjust herbal ratios or add targeted actives as needed
Fragrance Options:
Available in floral, herbal, or fragrance-free profiles
Texture Adjustment:
Light serum or rich essence as preferred
Packaging Design:
Bottle shape, color, and label artwork available upon request
Brand Identity Support:
Logo printing and marketing material design
Regulatory Documents:
Can support product safety dossier preparation
Sampling & Reformulation:
Iterative sample optimization before mass production
HAIR GROWTH SERUM(SPRAY)

HAIR GROWTH SERUM(SPRAY)

Professional OEM/ODM hair growth serum spray for revitalizing dormant follicles and improving hair density
Ingredient Focus:
Choose plant extracts like ginseng, ginger, or polygonum for targeted benefits.
Fragrance Design:
Custom floral, fruit, or neutral scent options.
Packaging Type:
Bottle, spray pump, or mist applicator designs available.
Label & Logo Printing:
Brand artwork and private label printing services upon request.
Formula Texture:
Adjust absorption rate and skin feel as required.
Color Adjustment:
Transparent or tinted options available on demand.
Sample Volume:
Custom sample size from 30ml to 100ml per order.
HAIR GROWTH SERUM ROLL-ON

HAIR GROWTH SERUM ROLL-ON

Precision roll-on delivery for targeted hair follicle activation
Active Ingredient Level:
Adjust concentration of Minoxidil or plant extracts as needed
Fragrance Profile:
Fragrance-free or custom scent options
Rollerball Material:
Ceramic, stainless steel, or other materials upon request
Bottle Size:
Available in multiple capacities
Label & Artwork:
Custom branding and regulatory labeling
Outer Packaging:
Box design and printing customization
Formula Add-ons:
Additional botanical extracts or vitamins
Color of Packaging:
Custom colors for bottle and cap
BIOTIN COLLAGEN HAIR SERUM

BIOTIN COLLAGEN HAIR SERUM

Dual-action Biotin & Collagen Nano Hair Serum for stronger, thicker strands
Formula Adjustment:
Modify active concentration or add plant extracts
Fragrance Profile:
Custom floral, herbal, or fruit notes upon request
Color Options:
Clear serum or tinted variants
Packaging Type:
Dropper bottles, pump bottles, ampoules
Label Design:
Custom branding and artwork
Outer Carton:
Branded folding cartons or tubes
Volume Options:
Available in multiple capacities
Ingredient Highlight:
Display specific actives for marketing
Minoxidil Hair Growth Serum

Minoxidil Hair Growth Serum

OEM/ODM Minoxidil Hair Growth Serum with Biotin for Men's Hair Regrowth
Formula Adjustment:
Modify active ingredient levels or add complementary extracts
Fragrance Options:
Fragrance-free or custom scent profiles
Packaging Design:
Custom bottles, droppers, or pump dispensers
Label & Artwork:
Brand-specific labeling and compliance text
Volume Variants:
Different fill sizes available
Color Variants:
Custom serum color upon request

Hair Care Sourcing Guides

Each guide answers one question procurement teams typically validate before issuing an RFQ. Use them as quick checklists to scope requirements, compare suppliers consistently, and avoid rework that slows quotes and timelines.

Get Samples in 4 Simple Steps

Faster sampling if you share market + track + format + packaging direction. Most projects iterate 1–2 rounds before final approval.

  1. Contact Us: Just contact us, and one of our team members will reach out to you offline. We’ll go over your MOQ (minimum order quantity), requirements, budget, and other details to confirm whether you qualify for a free sample.
  2. Share Requirements: formula routes + packaging plan + MOQ feasibility.
  3. Pay fee for sample & shipping: To ensure the best service and product quality, we charge a sample fee. This fee will be fully credited back to your order once you place a formal purchase order. Pricing varies based on the item, quantity, and shipping destination.
  4. Wait/Receive/Try: We’ll ship your samples within 72 hours, and delivery typically takes 5–10 business days. After you receive and test the samples, we’ll follow up to gather your feedback and discuss next steps.
Best practicePick 3–5 sample SKUs from the catalog + select your packaging direction.
What we returnSampling plan + compatibility notes + document checklist (as needed).
RFQ acceleratorsChannel (Amazon/FBA vs retail) + packaging constraints.
Risk flagsFoaming heads, custom pumps, and carton requirements drive lead time.
Browse Catalog

RFQ checklist (copy/paste)

Copy this list into your message. Or use the RFQ modal to generate an email draft automatically.

1、Target market:US / EU / UK / other
2、Track:Family bulk / Fine-fragrance premium
3、Formula direction:Choose from the 8-menu
4、Benefits positioning:Moisturizing / Sensitive / Fresh / Clarifying / etc.
5、Format:Gel / Creamy / Foam / Refill
6、Packaging:Bottle type + pump/foaming head + size(s)
7、Fragrance policy:Fragrance-free / low-odor / signature scent
MOQ targetEstimated units per SKU
Launch timelineDesired ship window / launch date
ChannelDTC / Amazon/FBA / retail / hospitality
Documents neededSDS/MSDS, COA, stability plan, micro plan (as required)
NotesReference products, packaging constraints, scent direction likes/dislikes
Email our team Chat on WhatsApp

What you get back (within 8h): feasible formula routes + packaging notes + MOQ drivers + sampling plan + lead time range.

Hair Care FAQs

Concise, procurement-oriented answers. Expand items on mobile for a cleaner reading experience.

What documents do European buyers typically request for private label hair care (COA, SDS, stability, micro)?

European buyers for private label hair care typically request a Certificate of Analysis (COA), Safety Data Sheet (SDS), stability test reports, and microbiological test reports. These documents ensure EU regulatory compliance and product quality assurance.

What EU labeling elements are required for shampoo and conditioner (INCI, PAO, batch, warnings)?

For shampoos and conditioners in the EU, mandatory labeling includes INCI list, PAO symbol with duration if under 30 months, batch code, and applicable warnings. We ensure compliance during production and support with documentation.

What information should I send in an RFQ to get an accurate quote for private label hair care (USA)?

Send market details, SKU specs, packaging direction, claims boundary, target cost, and launch date for accurate hair care quotes.

Can you produce salon-grade hair masks for the U.S., and what specs should be locked early?

Yes, we produce salon-grade hair masks for the US. Lock specs early: pH 4.5-5.5, viscosity 8,000-12,000 cP, and 12-month stability.

Which packaging choices are most “Amazon-safe” for conditioners and hair masks (jar vs tube vs pump)?

Pump bottles are most Amazon-safe for conditioners and hair masks due to leak prevention and consumer preference.

What’s the best way to lower unit cost for shampoo without downgrading perceived quality (packaging levers)?

Focus on packaging material upgrades and pump design changes to reduce costs while maintaining premium feel. Our MOQ starts at 5,000 units per SKU.

How do you control fragrance consistency batch-to-batch for hair care private label (USA buyers)?

We use GC-MS analysis, standardized blending protocols, and batch tracing to ensure fragrance consistency across all hair care products for US private label clients.

What’s the MOQ and lead time difference between a standard shampoo and an anti-dandruff OTC shampoo?

Standard shampoo MOQ is 3,000 units with 8-week lead time; anti-dandruff OTC requires 5,000 units and 12 weeks due to additional testing.

Can I make a “dandruff control” shampoo as cosmetic-only for the U.S., or does it trigger OTC rules?

Dandruff control claims in US cosmetics require careful formulation to avoid OTC classification; we can help navigate this with proper testing and documentation.

What OTC dandruff actives can be used in the U.S. (e.g., pyrithione zinc, selenium sulfide, salicylic acid)?

In the US, OTC dandruff actives include pyrithione zinc, selenium sulfide, salicylic acid, ketoconazole, and coal tar. We can formulate with these at MOQ 3,000 units.

Start Your Hair Serum Business Today!

Share target market + channel + track + format + packaging direction. We are here for all your business needs and questions.

  • Our team will answer your inquiries within 8 hours.
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