| Spec area |
What buyers typically specify |
Packaging / component notes |
Common pitfalls to avoid |
| Track and channel | DTC, Amazon FBA, boutique retail | E-commerce ready packaging with tamper seals | Not considering shipping drop tests for fragile components |
| Target customer and positioning | Luxury sensual appeal, intimate occasions | Premium unboxing experience with velvet inserts | Overly explicit marketing language triggering platform bans |
| Format and texture | Eau de parfum (15-20% concentration) | Glass bottle with ergonomic sprayer | Choosing incompatible bottle shapes for filling lines |
| Performance and sensory targets | 6+ hour longevity, warm skin scent evolution | UV-protective outer packaging | Not testing fragrance stability in final packaging |
| Scent or fragrance direction | Amber-musk base with gourmand or floral accents | Inner cap liners to prevent evaporation | Overpowering top notes that don't balance with drydown |
| Variant strategy | Day/night or gender-neutral scent profiles | Color-coded caps for easy variant identification | Creating too many SKUs without market validation |
| Ingredients to include / avoid | Natural essential oils preferred, no parabens | Recyclable materials for sustainability claims | Allergenic materials requiring extra warning labels |
| Packaging components and decoration | Metallic hot stamping, embossed logos | Custom molded bottles with proprietary shapes | Over-engineering packaging that delays production |
| Label copy inputs and required warnings | Romantic storytelling, avoid explicit claims | Bilingual labeling for North American market | Missing mandatory allergen disclosures |
| Quality expectations and acceptance criteria | Consistent scent profile across batches | Batch code tracking on secondary packaging | Not defining acceptable color variation ranges |
