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Eye Serum Product Catalog (OEM/ODM)

Private Label Eye Serum Catalog (Lightweight Gels, Roll-On & Brightening Options)

Compare private label eye serum options by texture and applicator—water-light serum, gel serum, and roll-on cooling routes. Align benefit focus (dark circles, puffiness, fine lines), finish (fast-absorbing, non-sticky), and packaging (tube, airless, roll-on) before sampling.

Procurement Brief Market + channel + packaging direction → faster feasibility check.
2–3 formula routes per SKU Compare mildness / foam / rinse feel / cost drivers quickly.
E-commerce risk support Leakage, drop risk, label durability in shower environments.
Sampling → PP → mass production Clear milestones so procurement can plan launch windows.

Who We Work With (Buyer Types)

Who We Manufacture For
Brand owners & brand teams
private label brand; skincare brand founder; prestige beauty buyer; mature audience DTC; medspa retail brand
Omnichannel retailers
specialty beauty retailer; department store buyer; drugstore chain buyer; luxury retailer; mass market beauty buyer
DTC & eCommerce operators
skincare DTC brand; subscription box curator; influencer-led brand; beauty marketplace seller; wellness eCommerce brand
Marketplace sellers
Amazon beauty seller; Etsy skincare shop; Walmart marketplace vendor; eBay beauty retailer; Shopify skincare store
Retail buyers & chain purchasing
national chain buyer; regional pharmacy buyer; boutique skincare shop; hotel amenities buyer; airport duty-free buyer
Professional & service channels
esthetician supply buyer; dermatology clinic retail; spa resort procurement; medical aesthetics distributor; salon professional buyer

Retail Use Cases & Selling Scenarios

Use Cases (Where Your Customers Use It)
  • Family daily — Morning under-eye refresh; Evening eye care routine; Family shared skincare step; Multi-user eye treatment
  • Sensitive & fragrance-free — Gentle eye area care; Hypoallergenic serum option; Sensitive skin eye treatment; Fragrance-free under-eye solution
  • Active & on-the-go — Quick depuffing for busy days; Gym bag eye care; Travel-friendly eye serum; Post-flight eye refresh
  • Professional & service — Spa eye treatment add-on; Salon retail eye care; Esthetician recommended serum; Professional skincare bundle
  • Retail & gifting — Luxury eye serum gift set; Holiday skincare stocking stuffer; Mother's Day eye care; Premium eye treatment duo
  • Travel & minis — Mini eye serum for trips; Airplane-friendly under-eye care; Compact eye treatment stick; Travel-size depuffing solution
  • Seasonal — Winter eye hydration boost; Summer lightweight eye care; Holiday limited edition serum; Seasonal eye treatment set
  • Routine & regimen — AM PM eye care duo; Nighttime eye repair step; Eye serum with face routine; Complete skincare regimen add-on
  • Channel-specific — Dermatologist office retail pick; Beauty box eye serum; Online exclusive eye care; Boutique skincare bestseller

Two Winning Go-to-Market Tracks

This category is easier to buy because there are two clear paths: one is high-frequency repeat purchases to drive volume, and the other is premium-priced differentiation with higher margins.

Track A — high-frequency repeat purchases to drive volume
  • Buyer mindset: Consumers seek affordable, daily-use eye serums for hydration and de-puffing, prioritizing convenience and layering with other products.
  • Primary channels: Amazon,Target,Walmart
  • Starter assortment: Basic Hydration Eye Serum,Caffeine De-Puffing Eye Gel
  • Hero SKUs: Daily Hydration + De-Puff Duo
  • Positioning stack: Affordable daily care,Quick absorption,Layering-friendly
  • Packaging & sizing: 15ml roll-on,30ml dropper,Travel-size duo
  • Price architecture: $12–$18,Bulk discounts
  • Launch rhythm: Quarterly variants,Seasonal bundles
Track B — premium-priced differentiation with higher margins
  • Buyer mindset: Consumers invest in targeted solutions for anti-aging and brightening, valuing clinical actives and gentle formulations for delicate skin.
  • Primary channels: Sephora,Ulta,DTC
  • Starter assortment: Retinol Eye Serum,Vitamin C Brightening Eye Gel
  • Hero SKUs: Advanced Anti-Aging Eye Duo
  • Positioning stack: Clinical actives,Gentle on delicate skin,Visible results
  • Packaging & sizing: 15ml airless pump,30ml glass dropper,Luxury gift set
  • Price architecture: $38–$65,Subscription option
  • Launch rhythm: Bi-annual hero launches,Limited-edition collaborations

Private-label Eye Serum customization in various forms, dosages, and types is what Laeyo Company does best.We offer OEM Eye Serum products in a broad range of formulations, packaging, and ingredients.Also, we have a strong packaging supply chain to provide the widest range of packaging customized services for your Eye Serum.

Shop by Benefit (Lineup Builder for Eye Serum)

Many buyers search by shopping motivations and use-cases. Use this shelf to define your line architecture (hero SKU + variants).

Dark Circle Relief
  • Problems — Reduces the appearance of dark circles, puffiness, and fatigue.
  • Actives — Vitamin C, Caffeine, Peptides, Hyaluronic Acid
  • Sensory — Lightweight texture, fast-absorbing, non-greasy
  • Selling — Visibly brighter eyes; Minimizes puffiness; Enhances skin hydration
Fine Line Minimizer
  • Problems — Helps smooth fine lines and crow's feet around the eyes.
  • Actives — Retinol, Peptides, Niacinamide, Ceramides
  • Sensory — Silky smooth, non-irritating, cooling effect
  • Selling — Targets early signs of aging; Improves skin elasticity; Gentle for daily use
Hydrating Eye Boost
  • Problems — Addresses dryness and dehydration in the delicate eye area.
  • Actives — Hyaluronic Acid, Glycerin, Squalane, Aloe Vera
  • Sensory — Dewy finish, refreshing, plumping effect
  • Selling — Deeply hydrates; Reduces tightness; Leaves skin supple
Brightening Eye Treatment
  • Problems — Supports a more even, radiant eye area.
  • Actives — Vitamin C, Licorice Root, Alpha Arbutin, Kakadu Plum
  • Sensory — Glowy finish, lightweight, non-sticky
  • Selling — Enhances radiance; Evens skin tone; Suitable for all skin types
Firming Eye Serum
  • Problems — Helps improve skin firmness and elasticity around the eyes.
  • Actives — Peptides, Collagen, Adenosine, Green Tea Extract
  • Sensory — Tightening effect, smooth application, matte finish
  • Selling — Targets sagging skin; Promotes a lifted look; Non-greasy formula
Soothing Eye Care
  • Problems — Calms irritation and reduces puffiness in sensitive eye areas.
  • Actives — Chamomile, Allantoin, Oat Extract, Panthenol
  • Sensory — Cooling sensation, gentle, non-stinging
  • Selling — Soothes irritation; Minimizes redness; Ideal for sensitive skin

Your Supplier Vetting Checklist (6 Checks) Organized into six evaluation categories so you can compare suppliers section by section.

risk → MOQ/timeline → margin → performance → packaging/listing → supply support.

A) Compliance & risk

Clear first
INCI & claims boundary Prop 65 awareness
  • Can you align formula and labeling for the US market?
  • Does the formula comply with FDA OTC monograph requirements?
  • Are all ingredients screened for Prop 65 compliance?
  • What documentation is required for label claim substantiation?
  • How are stability and microbial testing results verified?
  • What QA checkpoints exist for batch consistency?
  • What is the recall process for non-compliant products?

B) MOQ & lead time

Packaging-driven
Pilot 1,000–3,000 Samples 3–7 days
  • What’s MOQ with stock bottles/pumps?
  • What is the minimum order quantity for stock eye serums?
  • How long does custom eye serum formulation take?
  • What is the sampling timeline for new eye serum variants?
  • Can I reduce MOQ by combining multiple eye serum variants?
  • Are there fast-track options to shorten eye serum lead time?
  • What buyer inputs are needed to start eye serum production?

C) Cost & margin

Landed cost
EXW/FOB Cost drivers
  • What are the key inputs for landed cost modeling and quoting?
  • What are the main cost drivers that impact unit price?
  • How can we reduce costs without compromising product quality?
  • What pricing strategies protect margins across different sales channels?
  • How do payment terms and reorder economics affect cash flow?

D) Product performance

Sensory
Foam & rinse feel Hard-water
  • How does the serum feel during and after application?
  • Is the fragrance noticeable and stable during use?
  • How does the serum perform under different humidity conditions?
  • What stability tests are conducted for temperature changes?
  • What are the key viscosity and pH specs to lock in?

E) Packaging & listing

Amazon-ready
Leak prevention UPC/FNSKU zones
  • How to prevent leaks with serum pump and closure matching?
  • Where to place barcodes for Amazon and Walmart compliance?
  • Will labels withstand water and oil exposure during use?
  • What bundle pack formats work best for retail shelves?
  • What are Amazon FBA prep steps for eye serums?
  • How to optimize case pack size for shipping safety?

F) Supply chain service

Multi-SKU
Pilot runs Iteration support
  • How do you manage pilot runs and scaling from test to volume production?
  • What is your change control process for formula and packaging updates?
  • How do you coordinate multi-SKU planning and reorder timing?
  • What is your safety stock and production slot planning approach?
  • How do you handle quality incidents and replacement logistics?

RFQ Spec Checklist (Quote Faster, Iterate Less)

If you share the specs below, we can recommend the right base formula routes and component plan — then confirm MOQ and lead time with fewer iterations.

Spec area What buyers typically specify Packaging / component notes Common pitfalls to avoid
Track and channelDTC, Amazon FBA, or retail shelf placementConsider e-commerce drop testing for glass bottlesNot clarifying if packaging needs to pass ISTA-3A for Amazon
Target customer and positioningAge group, skin concern (dark circles, puffiness, fine lines)Match packaging aesthetics to brand tier (luxe vs. mass)Over-positioning for multiple conflicting skin concerns
Format and textureGel, serum, or cream; fast-absorbing or occlusiveDropper vs. rollerball vs. airless pump compatibilityChoosing thick textures for rollerball applicators
Performance and sensory targetsCooling effect, tightening feel, or matte finishTest applicator friction with textureIgnoring transfer resistance for daytime use
Scent or fragrance directionUnscented, herbal, or light floral notesCheck scent stability with actives like retinolOver-fragrancing for sensitive eye area
Variant strategyDay/night versions or different active concentrationsColor-code caps/labels for easy differentiationCreating variants with indistinguishable packaging
Ingredients to include / avoidPeptides, caffeine, or hyaluronic acid preferencesVerify ingredient compatibility with packaging materialsMixing incompatible actives like retinol and vitamin C
Packaging components and decorationGlass dropper with gold foil stamp or plastic airless pumpEnsure tip applicators won't harbor bacteriaChoosing opaque packaging that hides product level
Label copy inputs and required warningsKey marketing claims and FDA mandatory statementsConfirm label space for all required textNot reserving space for 'external use only' warning
Quality expectations and acceptance criteriaNo separation, pH range, or microbiological standardsDefine allowable leakage tolerance for fill levelNot specifying particle size for glitter/shimmery serums

Eye Serum MOQ, lead time & feasibility

MOQ is a structure, not a single number. The fastest path is usually stock components + staged launch (1–2 hero SKUs).

Scenario SKUs Packaging Typical MOQ (per SKU) Typical timeline
Pilot launch (fastest) 1–3 Stock components 1,000–3,000 units 4–6 weeks
Amazon-ready 3–6 Stock + light customization 2,000–5,000 units 6–10 weeks
Retail rollout 6+ Custom packaging + full plan 5,000+ units 10–16+ weeks

Lead time milestones: formula sample → fragrance match (optional) → packaging mockup → PP sample → mass production.

Formats & Packaging (E-Commerce & FBA-Ready)

Packaging and transport risk often drive timeline and landed cost. Align format + component direction early to avoid leakage and fulfillment issues.

Core formats
Gel SerumLightweight gel formula for quick absorption.
Roll-On SerumConvenient applicator for precise under-eye use.
Dropper BottlePremium glass dropper for controlled serum application.
Cream SerumRich cream-serum hybrid for deep hydration.
E-commerce readiness
Leak Proof Bottle DesignPrevents customer returns due to messy spills.
Crush Resistant PackagingEnsures products arrive undamaged in transit.
Scannable Barcode PlacementAvoids Amazon FBA processing delays.
Non Staining FormulaReduces negative reviews from product residue.

Common extensions:Dark Circle Treatment,Puffiness Relief,Anti-Aging,Hydrating Gel,Travel Size,Sensitive Skin,Night Repair,Vitamin C Boost(Confirm feasibility with your channel requirements.)

Eye Serum Sample SKUs

As a private-label Eye Serum manufacturer, Laeyo has a team of experienced and certified engineers, designers, sales consultants, and a production team who have been engaged in the research and development of different body care products. We also have the ability and equipment to conduct advanced testing, production, and packaging. After all, our goal is to make your ideas a reality.

Coffee eye lift serum, all-natural and organic.

Coffee eye lift serum, all-natural and organic.

All-natural coffee eye lift serum to energize and brighten tired eyes
Formula Adjustments:
Active ingredients and ratios can be customized based on desired claims
Texture & Sensory:
Viscosity and absorption rate can be modified as needed
Fragrance Options:
Fragrance-free or natural essential oil scent available upon request
Packaging Design:
Support for bottle, pump, or tube selection and design
Label & Box Design:
Creative graphic and structural design support
Regulatory Documentation:
Testing and filing documentation support available
Shelf Life Testing:
Stability tests as required before final production
Retinol essence lotion tightens the skin

Retinol essence lotion tightens the skin

Advanced retinol essence lotion designed to tighten and rejuvenate skin
Formula development:
Actives, texture, and efficacy adjusted as needed
Fragrance options:
Fragrance-free or scent customization
Packaging design:
Bottle and outer box styling to brand guidelines
Label & print:
Custom content and finishes
Volume options:
Various capacities available upon request
Marketing positioning:
Advice on livestream, short video, or private domain selling
Skin type targeting:
Adapted for different demographic groups
120-Second Snake Venom Peptide Firming Eye Cream

120-Second Snake Venom Peptide Firming Eye Cream

Firming & repairing eye area care in just 120 seconds
Formulation Adjustment:
Actives and concentrations tailored to brand positioning
Fragrance Options:
Fragrance-free or customized scents available
Color Matching:
Adjustable cream tone to align with brand aesthetic
Packaging Design:
Custom jar, tube, or pump solutions
Decoration:
Custom labeling, printing, or embossing
Volume Options:
Various net content configurations
Regulatory Support:
Ingredient documentation and testing support
Marketing Collateral:
Product photography and copywriting upon request

Eye Care Sourcing Guides

Each guide answers one question procurement teams typically validate before issuing an RFQ. Use them as quick checklists to scope requirements, compare suppliers consistently, and avoid rework that slows quotes and timelines.

Get Samples in 4 Simple Steps

Faster sampling if you share market + track + format + packaging direction. Most projects iterate 1–2 rounds before final approval.

  1. Contact Us: Just contact us, and one of our team members will reach out to you offline. We’ll go over your MOQ (minimum order quantity), requirements, budget, and other details to confirm whether you qualify for a free sample.
  2. Share Requirements: formula routes + packaging plan + MOQ feasibility.
  3. Pay fee for sample & shipping: To ensure the best service and product quality, we charge a sample fee. This fee will be fully credited back to your order once you place a formal purchase order. Pricing varies based on the item, quantity, and shipping destination.
  4. Wait/Receive/Try: We’ll ship your samples within 72 hours, and delivery typically takes 5–10 business days. After you receive and test the samples, we’ll follow up to gather your feedback and discuss next steps.
Best practicePick 3–5 sample SKUs from the catalog + select your packaging direction.
What we returnSampling plan + compatibility notes + document checklist (as needed).
RFQ acceleratorsChannel (Amazon/FBA vs retail) + packaging constraints.
Risk flagsFoaming heads, custom pumps, and carton requirements drive lead time.
Browse Catalog

RFQ checklist (copy/paste)

Copy this list into your message. Or use the RFQ modal to generate an email draft automatically.

1、Target market:US / EU / UK / other
2、Track:Family bulk / Fine-fragrance premium
3、Formula direction:Choose from the 8-menu
4、Benefits positioning:Moisturizing / Sensitive / Fresh / Clarifying / etc.
5、Format:Gel / Creamy / Foam / Refill
6、Packaging:Bottle type + pump/foaming head + size(s)
7、Fragrance policy:Fragrance-free / low-odor / signature scent
MOQ targetEstimated units per SKU
Launch timelineDesired ship window / launch date
ChannelDTC / Amazon/FBA / retail / hospitality
Documents neededSDS/MSDS, COA, stability plan, micro plan (as required)
NotesReference products, packaging constraints, scent direction likes/dislikes
Email our team Chat on WhatsApp

What you get back (within 8h): feasible formula routes + packaging notes + MOQ drivers + sampling plan + lead time range.

Eye Care FAQs

Concise, procurement-oriented answers. Expand items on mobile for a cleaner reading experience.

Which packaging changes reduce cost fastest without lowering perceived quality for eye care?

Fastest savings for US eye care usually come from switching to stock packaging/components and simplifying decoration/secondary packaging while keeping a premium silhouette and clean print quality.

What drives unit cost for private label eye cream: formula, packaging, filling, or freight?

For private label eye cream, unit cost is usually driven most by formula (actives, stability needs) and packaging (jar/airless, material, decoration). Filling and freight matter too, but they typically become big levers when you run small quantities, complex kitting, or ship bulky/heavy packs.

Can you make fragrance-free eye cream for the U.S. market (and how do you manage odor)?

Yes-we can develop a fragrance-free eye cream for the U.S. market and manage odor through low-odor raw material selection, clean processing, and stable base design (no added perfume). We can also support testing and documentation to fit your compliance needs.

Can you support ophthalmologist-tested and sensitive-skin positioning (what evidence is needed)?

Yes. For US positioning like "ophthalmologist-tested" and "sensitive-skin" we can support the required substantiation via third-party clinical/tolerability testing and a documentation pack (without promising any regulatory outcome).

How do you prevent leakage and cap loosening for eye serum droppers in U.S. shipping?

For US shipping (Amazon/FBA), we prevent eye serum dropper leakage by controlling the closure system (fit, torque, liner) and adding secondary tamper/leak protection. We can validate with leak + transport-simulation tests before mass production.

How do you protect retinol eye cream from oxidation (packaging, light, headspace control)?

For retinol eye cream, we reduce oxygen and light exposure using opaque, low-OTR packaging (airless pump or aluminum/laminated tube), tight headspace control (nitrogen purge), and compatibility testing. We can support the test documentation you’ll need for Amazon-facing QA and claims substantiation.

What packaging compatibility tests do you run for eye creams (airless pump, tube, jar)?

During sampling we run fill-fit, leakage, and dispensing checks on airless pumps, tubes, and jars to reduce FBA damage/return risk. We can also support packaging specs and third-party reports for your US documentation file.

What microbiology testing do you run for eye cream and eye patches for U.S. buyers?

For U.S. eye creams and eye patches, we run microbiology limits and preservative challenge testing, and we can align test panels to your Amazon/retailer and lab method requirements. We support documentation and third-party verification when needed.

What stability test is recommended for eye cream (heat, freeze-thaw, shelf life) for U.S. sales?

For U.S. sales, we typically recommend a combined stability plan: accelerated heat, freeze-thaw cycling, and real-time shelf-life, plus packaging compatibility. We can support third-party testing, documentation, and batch records to back your label claims.

When do eye drops style claims turn an eye product into a drug in the USA?

I can answer, but I need one clarification: can I rely on general FDA guidance for US (cosmetic vs OTC drug vs device), and what exact front-end claims and product format are you planning (drops, spray, wipes)?

Start Your Eye Serum Business Today!

Share target market + channel + track + format + packaging direction. We are here for all your business needs and questions.

  • Our team will answer your inquiries within 8 hours.
  • Your information will be kept strictly confidential.

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Thanks — we’ve received your request. Our team will follow up shortly. we typically reply within 8 hours (often sooner).