How do you formulate a gentle cleanser that still removes sunscreen and makeup for UK buyers?

Quick Answer (for busy buyers)

Here’s the buyer-first summary. If your brand name is on the label, you usually act as the responsible person and must ensure the listing is submitted and kept current.

• Formulating a cleanser that is both gentle and effective for the UK market requires a targeted surfactant system.
• We start with a base of mild, plant-derived Alkyl Polyglucoside (APG), typically at 4-5%, which provides excellent foaming with minimal irritation.
• To break down waterproof makeup and mineral sunscreens, we incorporate 1-2% of a solubilizer like PEG-7 Glyceryl Cocoate.
• This water-soluble ester acts as a co-surfactant, emulsifying oils upon contact so they rinse away cleanly, avoiding the need for harsh sulfates.
• The pH is carefully buffered to match skin’s natural acid mantle, around 5.5.
• For a typical 150ml pump bottle SKU, the MOQ starts at 5000 pieces.
• The sampling process includes a lab sample for formula approval, followed by a pilot batch for packaging compatibility and stability testing under ICH guidelines, which adds 25-30 days to the timeline.
• Full production lead time is 45-50 days after final approval.
• We can support the full Product Information File (PIF) compilation, including a Cosmetic Product Safety Report (CPSR) from a qualified EU assessor.
• Packaging-wise, we recommend airless pumps or flip-top caps from our REACH-compliant suppliers to ensure dispensing hygiene and prevent leakage during transit to the UK.