How do you choose a fragrance level for baby products, or decide fragrance-free?

Quick Answer (for busy buyers)

Here’s the buyer-first summary. If your brand name is on the label, you usually act as the responsible person and must ensure the listing is submitted and kept current.

• Choosing fragrance for baby products in the US requires aligning with FDA guidelines and consumer demand for hypoallergenic options.
• Fragrance-free minimizes risk of irritation and simplifies compliance, while low-level, skin-safe fragrances can be used if supported by safety data.
• We advise based on your target audience and retail channel specifics.
• Key details: MOQ for custom fragrance blends starts at 5,000 units per SKU to justify R&D and stability testing.
• Sampling takes 2-3 weeks for initial submissions, with stability and compatibility tests adding 4-6 weeks.
• Documentation includes ingredient safety reports, IFRA certificates, and pediatric dermatology assessments if claims are made.
• Packaging must be tested for fragrance oil interaction to prevent leakage or degradation.
• Lead time from final formula approval to production is 8-10 weeks, including quality checks for pH, microbial limits, and batch consistency.
• We support testing and documentation, but regulatory approval remains the brand’s responsibility.
• Consider Amazon policy and pediatrician endorsements when deciding.