Quick Answer (for busy buyers)
Here’s the buyer-first summary. If your brand name is on the label, you usually act as the responsible person and must ensure the listing is submitted and kept current.
- In most US private label body lotion projects, the biggest unit-cost swing comes from packaging (bottle, pump/cap, label, and outer box).
- Premium components, multi-piece pumps, or complex decoration typically move cost more than small formula tweaks.
- Freight then depends heavily on finished-goods volume/weight and whether you ship by air vs sea; tighter pack-out and lighter components usually reduce landed cost.
- Formula still matters: higher-actives, specialty textures, or more complex stability targets can raise raw material and QC cost.
- Filling cost is usually more stable, but it increases with difficult viscosities, small fills, or slow changeovers, so choosing a fill-friendly format helps.
- For planning: MOQ is generally 1000-3000 units depending on complexity.
- Mass production is often 10-20 working days once formula and packaging are confirmed, while packaging ordering can take 10-30 working days.
- We can support documentation and third-party testing coordination (e.g., product testing/inspection) and guide packaging selection to balance COGS and a clean Amazon-ready presentation.
- End-to-end brand launch projects often run about 45-60 days.
Buyer outcome
A launch-ready compliance plan: inputs collected, roles assigned, and update cadence defined.
Most common blocker
Missing facility information + inconsistent ingredient/label snapshots across SKUs.
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This page is a practical buyer guide. For definitive requirements and updates, use FDA resources and qualified regulatory counsel.