What are the most common U.S. buyer specs for “hypoallergenic” baby lotion, and what should we avoid claiming?

Quick Answer (for busy buyers)

Here’s the buyer-first summary. If your brand name is on the label, you usually act as the responsible person and must ensure the listing is submitted and kept current.

• Common U.S. buyer specs for “hypoallergenic” baby lotion typically include: fragrance-free (no parfum), no added dyes, no essential oils, gentle preservative system, and a short, transparent INCI list.
• Many Amazon brands also ask for “pediatrician/dermatologist tested” positioning (only if you have the supporting study), plus clean-label exclusions like parabens/phthalates/mineral oil depending on brand direction.
• Docs/testing buyers often request: full formula + INCI, COA for key raw materials, MSDS/SDS, stability and compatibility, microbiology (incl. preservative efficacy/challenge), and a finished-product inspection report.
• We can support arranging third-party testing and tracking reports, plus barcode/label copy support and full packaging/VI coordination.
• Lead-time planning: packaging ordering typically takes about 10-30 working days, and bulk production is commonly 10-20 working days after formula and packaging are confirmed; one-stop brand launch projects often run about 45-60 days end-to-end.
• Avoid claiming: “FDA approved,” “100% hypoallergenic,” “non-allergenic,” “clinically proven” without a matching protocol/report, and any drug/medical claims (e.g., “treats eczema/dermatitis,” “heals,” “anti-inflammatory” as a medical effect).